Docstoc

Everything You Ever Wanted to Know about the Mobile Web

Document Sample
Everything You Ever Wanted to Know about the Mobile Web Powered By Docstoc
					  Everything you
  always wanted
to know about the
              _
   mobile web *
  _ But were afraid to ask
  *
  Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                 Follow Along
http://www.blueflavor.com/sxsw2007/




    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                     Who am I?




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                              Who am I?
*   Co-founder & Principal of Blue Flavor.




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                              Who am I?
*   Co-founder & Principal of Blue Flavor.

*   Mobile Designer since 2000.




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                              Who am I?
*   Co-founder & Principal of Blue Flavor.

*   Mobile Designer since 2000.

*   Have worked directly with all Tier 1 carriers in North
    America and most of Tier 2.




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                              Who am I?
*   Co-founder & Principal of Blue Flavor.

*   Mobile Designer since 2000.

*   Have worked directly with all Tier 1 carriers in North
    America and most of Tier 2.

*   Helped brands like Rolling Stone, Napster & ESPN with
    mobile web strategy & design.




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                              Who am I?
*   Co-founder & Principal of Blue Flavor.

*   Mobile Designer since 2000.

*   Have worked directly with all Tier 1 carriers in North
    America and most of Tier 2.

*   Helped brands like Rolling Stone, Napster & ESPN with
    mobile web strategy & design.

*   Run mobiledesign.org, the largest network of mobile
    designers.




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                              Who am I?
*   Co-founder & Principal of Blue Flavor.

*   Mobile Designer since 2000.

*   Have worked directly with all Tier 1 carriers in North
    America and most of Tier 2.

*   Helped brands like Rolling Stone, Napster & ESPN with
    mobile web strategy & design.

*   Run mobiledesign.org, the largest network of mobile
    designers.

*   Author of dotMobi Developers Guide.




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                            Part 1

Why the Mobile Web?


   Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert


Mobile Web
The collective term for websites designed for
viewing on a mobile device. Websites are published
and accessed via the Internet just like a regular
desktop website.



         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Just how big is the
   Mobile Web?


  Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    The Size of Texas




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                20,000,000




    The Size of Texas




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    The Population of the Earth




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    The Population of the Earth




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    The Population of the Earth




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                                              Population of The United States




    The Population of the Earth




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                                                                    Population of The United States




                                                                                                              Population of China




    The Population of the Earth




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    Mobile Web of Today




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    Mobile Web of Today
                                                                                                              Mobile Subscribers




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    Mobile Web of Today
                                                                                                   Global Mobile Web Access
                                                                                                                              Mobile Subscribers




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    Mobile Web of Today
                                                                              Global Internet Users
                                                                                                      Global Mobile Web Access
                                                                                                                                 Mobile Subscribers




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    Mobile Web of Tomorrow




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                                                     by 2010
                                                                                                              Mobile Web Subscribers




    Mobile Web of Tomorrow




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                                                     by 2010
                                                                                                              Mobile Web Subscribers




    Mobile Web of Tomorrow




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    How many users are there?




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                                              Mobile Web Users




    How many users are there?




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                                                                      Mobile Web Users



                                                                                                              Global Internet Users




    How many users are there?




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
 Mobile will revolutionize
   the way we gather and
interact with information in
    the next three years.


     Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile has the potential to
 reach anybody through
      any medium.



    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                            Vote                                                        Vote


                                            Down
                                            load                                                                                      Notify



                                                                                       WAP
                           Discuss                                                                    IVR
                                                                       SMS                                                                              Buy

                                                                                                                      SMS

                                                      IVR
                 Notify                                                                                                                                            Send to
                                                                                                                                                                    Friend
                                                                                                                                     WAP


                                       Bluetooth
                                                                             Radio                  TV
       Send to
        Friend                                                                                                                                                                Notify
                                                                                                                                                SMS




                                                                                                                                                                                                  Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                SMS


                                                       Live                                                         Billboard
Send to                                                                                                                                                                                Buy
 Friend
                                                                                                                                                        WAP




                                                                                 ry




                                                                                                    Vi
                                                                                to
                          MMS




                                                                                                      su
                                                                             di




                                                                                                      al
                                                                            Au
Join                                                                                                                                                                                   WAP Site
                                                                                                                                                         QR Code
                                                   Word of                                                               Print Ad
                                                   Mouth
                          SMS

Notify
                                                                                      Kinesthetic                                                                                  Notify
                                                                                                                                                       SMS




                                 WAP                               Mobile                                   Events
          Buy                                                      Device                                                                                                    Send to
                                                                                                                                                                              Friend
                                                                                                                                           QR Code
                                                                                        Website
                                             MMS
                 Join
                                                                                                                                                                   Notify
                                                                                                                               SMS


                                                             SMS
                                                                                                            Email
                          WAP Site
                                                                              MMS                                                                    WAP Site
                                                                                             SMS


                                        Send to
                                         Friend                                                                                      Send to
                                                                                                                                      Friend

                                                       Notify
                                                                                                                      Notify
Jargon Alert


LBS
Location-based Services
The ability for a mobile device to provide
information that is relevant to it’s physical location
via a Global Positioning System (GPS).



          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Prepare for a truly
contextual web.




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
 We are at the precipice
of the next generation of
        the web.



   Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Part 2

    Creating a
Mobile Web Strategy

  Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
“Find a need and fill it.”




   Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                              Bu
                                                                         sin
                                                                                     ess
                                                                                                  Go
                                                                   Spot                                       als
                                                                  Sweet



                                                                                                       Te
                               User Goals                                          nic
                                                                                                          ch
                                                                                      al
    Balancing Goals
                                                                       Go
                                                           als




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The 3C’s of the Mobile Web




    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The 3C’s of the Mobile Web
*   Cost
    If you don't develop your mobile website responsibly, the user could get
    stuck with a big bill in order to view your content.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The 3C’s of the Mobile Web
*   Cost
    If you don't develop your mobile website responsibly, the user could get
    stuck with a big bill in order to view your content.


*   Content
    Issues like navigation, image sizes, page weight and scripts all need to be
    considered when thinking about your website on mobile devices.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The 3C’s of the Mobile Web
*   Cost
    If you don't develop your mobile website responsibly, the user could get
    stuck with a big bill in order to view your content.


*   Content
    Issues like navigation, image sizes, page weight and scripts all need to be
    considered when thinking about your website on mobile devices.


*   Context
    What does your website add to the users mobility? How do you add value to
    the their physical context? What is the context in which they will use your
    site? On a bus or train?




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
   Lose anything that
doesn’t support the goals.




    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Part 3

Mobile Information
  Architecture

  Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Home   About Us


                    Company                                      Press
                                   Executives    Org Chart
                    Overview                                    Releases



       Products


                                   Standard
                   Home Suite                    Pro Suite     Whitepapers
                                     Suite



       Services




                                                                             Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                    License     Installation
                     Product                                   Consulting
                                  Management      Support
                     Services                                   Services
                                   Services       Services


       Support


                     Support        Intranet
                                                Office Hours     Contact
                     Request         Login


       News &
       Events


                                                  Press
                      News          Events
                                                 Releases



         Blog




       Contact


                                  Contact
                  Sales Offices
                                   Form




A Bad Mobile IA
                  Keep it Simple

*   Limit categories to 5

*   Limit links to 10

*   No more than 5
    levels deep

*   At least one content
    item per category

*   Prioritize links by
    activity or popularity


        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                                                          Home




                                                                 Blog
                                                                                 Events
                                                                                 News &
                                                                                                   Services
                                                                                                               About Us




                                                Contact Us
                                                                                                  Products &
                                                                                                    Support




                                                Locations




   A Good Mobile IA



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
     Remember:
Goals, Cost, Content &
       Context



  Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert


Clickstream
Used to refer to the series of clicks, or path, the user
takes to reach a destination in an informational
space. Often used to describe user behavior gathered
from server logs, but also can be used in early
planning, as in “creating the optimal clickstream.”


          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                 Products &
                                                  Services

                                                   Support
                                   About Us

                                                  Product &
                                                   Services
                                                  Overviews
                                   Company
      Home
                                   Overview

                                                  Navigation
    Navigation                                      Footer
                                   Executive
                                   Overview




                                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                   Navigation
   Latest News                       Footer


   Latest Blog
      Posts

   Main Phone
                                                    Blog
   Main Address
                                 News & Events
      Footer

                    Contact
                                    Events
                                                 Recent Posts
                   Locations

                    Phone
     Legend        Numbers        News Items
                    Primary                       Navigation
      Page          Address
                                                    Footer
                                   Navigation
                  Contact Form
   Content Area                      Footer
                   Navigation
   Link to Page
                     Footer




Designing Clickstreams
Jargon Alert

Mobile Service Provider
A broad term to describe the mobile network provider
that provides subscribers wireless access to voice and
data services.
Also known as a mobile network operator, or MNO in the telecommunications industry, though
usually referred to as carriers in North America and operators elsewhere in the world.




                 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Part 4

Mobile Web Design


  Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                More Compatible



    Flavors of Mobile Design
                                Richer Experience




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                More Compatible



    Flavors of Mobile Design
                                Richer Experience




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                            Effort
                                                                                                              Reward




                                                                                        UI
                                                                                      Device




                                                    Time to complete task
                                                                                      UI
                                                                                     App
                                                                                         Design
                                                                                         Gateway




   Effort versus Reward
                                                                                               Design
                                                                                               Content




                                                    Goal




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
   Multiple Screens Sizes



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                            128 pixels




                                                                                                     160 pixels


   Multiple Screens Sizes



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                  128 pixels

                                                     176 pixels




                                                                                                     160 pixels

                                                                                                    220 pixels
   Multiple Screens Sizes



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                   128 pixels

                                                      176 pixels



                                         320 pixels




                                                                                                     160 pixels

                                                                                                    220 pixels

                                                                                                    240 pixels
   Multiple Screens Sizes



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                128 pixels

                                                                   176 pixels



                                         320 pixels
                                                      240 pixels




                                                                                                     160 pixels

                                                                                                    220 pixels

                                                                                                    240 pixels

                                                                                                   320 pixels
   Multiple Screens Sizes



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                       128 pixels

                                                                          176 pixels




                                   320 pixels
                                                320 pixels
                                                             240 pixels




                                                                                                     160 pixels

                                                                                                    220 pixels

                                                                                                    240 pixels

                                                                                                    320 pixels

                                                                                                    320 pixels
   Multiple Screens Sizes



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                            128 pixels

                                                                               176 pixels




                                   320 pixels
                                                320 pixels
                                                               240 pixels




                                                                                                         160 pixels

                                                                                                         220 pixels

                                                                                                         240 pixels

                                                                                                         320 pixels

                                                                                                         320 pixels
                                                           200 x 250 pixels




   Multiple Screens Sizes
                                                        Recommended Max Size




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Comparing Mobile Devices
*   Many devices are
    similar, but vary based                                                                              Feature Phones
    on how they are                                                                                          Phone, WAP, SMS


    provisioned.

*   Look only at mass
    market phones.

*   Do not design for smart
    phones or PDA’s.
                                                                                                      Smart Phones
                                                                                                          Applications

                                                                                        PDAs
                                                                                Keyboard, Stylus




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
            Primary
            Directional
            Orientation




                                                                  Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
        1                 1   Select Previous Link or Scroll Up

                          2   Select Next Link or Scroll Down
    3             4
                          3   Back or Page Up

                          4   Forward or Page Down
        2




Directional Orientation
                                  Footer
                                                                                                                           Header




                                                                                  Content
                                                                                                              Navigation




                                            Navigation




   Design Horizontally



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The canvas might not be as
 robust, but there is still a
    need for designers.



    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                           Part 5

   Understanding
Mobile Web Standards

   Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert


XHTML-MP
Extensible HyperText Markup Language:
Mobile Profile
A subset of XHTML Basic and HTML. Used as a
primary markup language for the WAP 2.0 protocol.



         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                  XHTML-MP




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                           XHTML-MP
*   XHTML Basic and XHTML-MP are virtually indistinguishable




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                           XHTML-MP
*   XHTML Basic and XHTML-MP are virtually indistinguishable

*   XHTML-MP is the predominant language for the mobile web.




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                            XHTML-MP
*   XHTML Basic and XHTML-MP are virtually indistinguishable

*   XHTML-MP is the predominant language for the mobile web.

*   It’s possible to use standard tools to create mobile web pages.




          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                            XHTML-MP
*   XHTML Basic and XHTML-MP are virtually indistinguishable

*   XHTML-MP is the predominant language for the mobile web.

*   It’s possible to use standard tools to create mobile web pages.

*   Since XHTML-MP is similar to XHTML, the transition to the
    mobile web need not be complicated to developers.




          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                            XHTML-MP
*   XHTML Basic and XHTML-MP are virtually indistinguishable

*   XHTML-MP is the predominant language for the mobile web.

*   It’s possible to use standard tools to create mobile web pages.

*   Since XHTML-MP is similar to XHTML, the transition to the
    mobile web need not be complicated to developers.

*   XHTML-MP is the default industry-supported language for
    mobile web development.




          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                            XHTML-MP
*   XHTML Basic and XHTML-MP are virtually indistinguishable

*   XHTML-MP is the predominant language for the mobile web.

*   It’s possible to use standard tools to create mobile web pages.

*   Since XHTML-MP is similar to XHTML, the transition to the
    mobile web need not be complicated to developers.

*   XHTML-MP is the default industry-supported language for
    mobile web development.

*   Unless a mobile service provider requires providing WML to
    support older devices, XHTML-MP is the only needed
    language in mobile web design.




          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
<? xml version=”1.0” encoding=”UTF-8” ?>
<!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN”
“http://www.wapforum.org/DTD/xhtml-mobile10.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
 <head>
  <title>Hello World!</title>




                                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  <meta http-equiv=”content-type” content=”application/vnd.
   wap.xhtml+xml” />
 </head>
<body>
<div id=”intro”>
 <h1>Hello World!</h1>
</div>
<div id=”content”>
 <p>This is a simple XHTML-MP Page</p>
</div>
</body>
</html>




       Example XHTML-MP
 If you know XHTML.
You know XHML-MP.




 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
               Wireless CSS




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                       Wireless CSS
*   Wireless CSS supports most CSS attributes,
    but not all of them.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                       Wireless CSS
*   Wireless CSS supports most CSS attributes,
    but not all of them.

*   More advanced styling techniques won’t likely
    work across multiple mobile browsers.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                       Wireless CSS
*   Wireless CSS supports most CSS attributes,
    but not all of them.

*   More advanced styling techniques won’t likely
    work across multiple mobile browsers.

*   The best advice is to keep your CSS as simple
    as possible.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                       Wireless CSS
*   Wireless CSS supports most CSS attributes,
    but not all of them.

*   More advanced styling techniques won’t likely
    work across multiple mobile browsers.

*   The best advice is to keep your CSS as simple
    as possible.

*   Try to use document styles versus style




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
 Keep your code and styles
simple and you will do fine
 on most mobile browsers.



    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
       W3C Initiatives




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                  W3C Initiatives
*   Mobile Web Best Practices
    Goal: To advocate a variety of coding principles and publishing best
    practices to developers, publishers and mobile service providers.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                  W3C Initiatives
*   Mobile Web Best Practices
    Goal: To advocate a variety of coding principles and publishing best
    practices to developers, publishers and mobile service providers.


*   mobileOK
    Goal: To create machine-readable labels and a mobileOK trustmark to
    indicate that the mobile web site adheres to the Best Practices
    recommendations.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                  W3C Initiatives
*   Mobile Web Best Practices
    Goal: To advocate a variety of coding principles and publishing best
    practices to developers, publishers and mobile service providers.


*   mobileOK
    Goal: To create machine-readable labels and a mobileOK trustmark to
    indicate that the mobile web site adheres to the Best Practices
    recommendations.


*   Device Description
    Goal: To create a method of profiling and identifying device capabilities to
    ease adaptation.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert


One Web
The principle of making the same information and
services to users regardless of the device used.
This is a very misunderstood, misused and
commonly debated concept.



         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Part 6

Getting started with
    XHTML-MP

  Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
 With a few exceptions
you already know how to
 code for mobile today.



   Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Correct Encoding & Doctype
*   Character Encoding
    Ensuring the use of the correct character encoding and doctype makes
    sure that the page renders as expected.
    <?xml version=”1.0” encoding=”UTF-8” ?>


*   XHTML-MP Doctype
    The document type (doctype) tells the browser how the page needs to
    render, including the rules and how strictly to follow these rules.
    <!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML
    Mobile 1.0//EN” “http://www.wapforum.org/DTD/
    xhtml-mobile10.dtd”>




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
     Use Well-formed Code
*   All elements should be closed, e.g. <br />.

*   All non-empty elements should be closed.
    <p>Example Text</p><p>Example Text</p>


*   All elements must be closed in the reverse order.
    <em><strong>Example Text</strong></em>


*   The alt attribute should be used for all images.
    <img src=”image.png” alt=”Image Description” />


*   Text should appear within a block level element and not directly in the body.
    <body><p>Example Text</p></body>


*   Inline elements should always nest with block level elements.
    <h2><em>Example Text</em></h2>


*   All attributes should appear within quotes.
    <hr noshade=”true”/>


*   All elements and attributes should use lowercase.
    <p class=”Sm”>Example Text<hr noshade=”true”/></p>




            Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    Avoid Tables for Layout
*   Layout tables become a big problem when
    viewed in multiple mobile browsers.
    <body>
        <div id=”header”>
             <!-- Header placeholder -->
        </div>
        <div id=”content”>
            <!-- Content placeholder -->
        </div>
        <div id=”footer”>
             <!-- Footer placeholder -->
        </div>
    </body>




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Place Navigation in the Content Body

*   Given the vertical orientation of the mobile
    page, we show only navigation that’s relevant
    to the page.
    <div id=”content”>
       <ol>
          <li><a href=”news.html”>News</a><li>
          <li><a href=”products.html”>Our Products</a></li>
          <li><a href=”customers.html”>Our Customers</a></li>
          <li><a href=”about.html”>About Us</a></li>
          <li><a href=”contact.html”>Contact Us</a></li>
       </ol>
    </div>



         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Use accesskeys in the Primary Navigation

*   The primary navigation should include an
    assigned accesskey that corresponds to a
    numbered keypad whenever possible.
    <li><a   href=”news.html” accesskey=”1”>News</a></li>
    <li><a   href=”products.html” accesskey=”2”>Our Products</a></li>
    <li><a   href=”customers.html” accesskey=”3”>Our Customers</a></li>
    <li><a   href=”about.html” accesskey=”4”>About Us</a></li>
    <li><a   href=”contact.html” accesskey=”5”>Contact Us</a></li>




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Use Ordered Lists for Navigation

*   Using ordered lists for navigation rather than
    unordered lists will indicate to the use the
    associated accesskey.
    <ol>
     <li><a   href=”news.html” accesskey=”1”>News</a></li>
     <li><a   href=”products.html” accesskey=”2”>Our Products</a></li>
     <li><a   href=”customers.html” accesskey=”3”>Our Customers</a></li>
     <li><a   href=”about.html” accesskey=”4”>About Us</a></li>
     <li><a   href=”contact.html” accesskey=”5”>Contact Us</a></li>
    </ol>




          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Use Document Styles, Not External Styles

*   Linking to an external file requires most
    mobile browsers to first load the XHTML-MP
    document, and then load the external
    stylesheet.

*   When using external stylesheets the user may
    experience a brief “flash” of unstyled text
    before the stylesheet has a chance to load.
    Instead, insert styles into the <head> of a
    document.


        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    Linking Phone Numbers
*   One of the benefits of the mobile web is that
    its users primarily view it on a phone, allowing
    the user to quickly and easily make phone
    calls.
    <a href=”tel:+12065450210”>+1 206 545-0210</a>




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
      Forms can be Tricky
*   Entering data into a mobile web site is often a
    difficult and time-consuming process.

*   To avoid wasting the user’s time and causing
    frustration, use few or no forms.

*   However, when using forms, keep the needed
    information as little as possible.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                         Part 7

Mobile Publishing


 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                           Simple
                                                                                                                                          Complex




                                  Slower
                                                           SSR
                                                                                 Reformat
                                                                                                     Stylesheets




                                                                                 Va
                                                                                   lu
                                                                                       e
                                                                                                                   Mobile Specific Site




                                  Faster




   Context vs. Content



Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                           Simple
                                                                                                                                          Complex




                                  Slower
                                                           SSR
                                                                                 Reformat
                                                                                                     Stylesheets




                                                                                 Va
                                                                                   lu
                                                                                       e
                                                                                                                   Mobile Specific Site




                                  Faster




   Context vs. Content



Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers




     Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
*   Over 500 devices being sold each year.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
*   Over 500 devices being sold each year.

*   Over 50 mobile browsers to contend with.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
*   Over 500 devices being sold each year.

*   Over 50 mobile browsers to contend with.

*   Crowding stems from mobile service provider
    provisioning.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
*   Over 500 devices being sold each year.

*   Over 50 mobile browsers to contend with.

*   Crowding stems from mobile service provider
    provisioning.

*   Mobile service provider linked sites must
    support all provisioned devices and browsers.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
*   Over 500 devices being sold each year.

*   Over 50 mobile browsers to contend with.

*   Crowding stems from mobile service provider
    provisioning.

*   Mobile service provider linked sites must
    support all provisioned devices and browsers.

*   Adopts standards has been around for much
    longer in mobile.




        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Supporting Devices & Browsers
*   Over 500 devices being sold each year.

*   Over 50 mobile browsers to contend with.

*   Crowding stems from mobile service provider
    provisioning.

*   Mobile service provider linked sites must
    support all provisioned devices and browsers.

*   Adopts standards has been around for much
    longer in mobile.

*   Older or poorly designed devices don’t require
    support.

        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
           Focus on Five.




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Publishing Methods




 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
       Publishing Methods
*   Educate the user to manually enter a mobile
    URL such as a folder or sub-domain.
    e.g. domain.com/mobile or mobile.domain.com.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
       Publishing Methods
*   Educate the user to manually enter a mobile
    URL such as a folder or sub-domain.
    e.g. domain.com/mobile or mobile.domain.com.


*   Detect the mobile device automatically and
    redirect the user to a location.
    In this case, the user simply enters domain.com.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
       Publishing Methods
*   Educate the user to manually enter a mobile
    URL such as a folder or sub-domain.
    e.g. domain.com/mobile or mobile.domain.com.


*   Detect the mobile device automatically and
    redirect the user to a location.
    In this case, the user simply enters domain.com.


*   Use the mobile specific .mobi top-level domain.
    Here the user enters domain.mobi.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
       Publishing Methods
*   Educate the user to manually enter a mobile
    URL such as a folder or sub-domain.
    e.g. domain.com/mobile or mobile.domain.com.


*   Detect the mobile device automatically and
    redirect the user to a location.
    In this case, the user simply enters domain.com.


*   Use the mobile specific .mobi top-level domain.
    Here the user enters domain.mobi.


*   A SMS query that returns a URL called WAP
    Push.


           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma




     Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
*   Simple Device Detection
    Publish only one mobile specific site, designed for the lowest supported
    browser, routing all mobile browsers to it.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
*   Simple Device Detection
    Publish only one mobile specific site, designed for the lowest supported
    browser, routing all mobile browsers to it.

*   Advanced Device Detection
    Programmatically render the best possible mobile specific site to the
    requesting device.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
*   Simple Device Detection
    Publish only one mobile specific site, designed for the lowest supported
    browser, routing all mobile browsers to it.

*   Advanced Device Detection
    Programmatically render the best possible mobile specific site to the
    requesting device.

*   Mobile Stylesheets
    Code XHTML pages with the mobile context in mind and use the media
    type attribute to render a mobile stylesheet to mobile devices.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The Device Detection Dilemma
*   Simple Device Detection
    Publish only one mobile specific site, designed for the lowest supported
    browser, routing all mobile browsers to it.

*   Advanced Device Detection
    Programmatically render the best possible mobile specific site to the
    requesting device.

*   Mobile Stylesheets
    Code XHTML pages with the mobile context in mind and use the media
    type attribute to render a mobile stylesheet to mobile devices.

*   No device detection
    Rely on an alternate domain or subdirectory forcing the user to manually
    enter or navigate to the mobile specific site.


           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Jargon Alert


Adaptation
The process of dynamically optimizing content to the
restrictions of the requesting device.
The adaptation model relies on the mobile device’s user
agent profile to tell the server to deliver markup or images
based on the browser, screen size and device capabilities.



           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                               Testing




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Testing
*   Desktop Testing
    Testing from a normal desktop browser is a great way to start.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Testing
*   Desktop Testing
    Testing from a normal desktop browser is a great way to start.


*   Browser Tools
    Browsers like Opera and Firefox have tools specific to mobile testing.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Testing
*   Desktop Testing
    Testing from a normal desktop browser is a great way to start.


*   Browser Tools
    Browsers like Opera and Firefox have tools specific to mobile testing.


*   Emulators
    Allows for desktop verification without loading on to a device.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Testing
*   Desktop Testing
    Testing from a normal desktop browser is a great way to start.


*   Browser Tools
    Browsers like Opera and Firefox have tools specific to mobile testing.


*   Emulators
    Allows for desktop verification without loading on to a device.


*   Device Testing
    Test as many as you can, but focus on five good mainstream devices.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                          Testing
*   Desktop Testing
    Testing from a normal desktop browser is a great way to start.


*   Browser Tools
    Browsers like Opera and Firefox have tools specific to mobile testing.


*   Emulators
    Allows for desktop verification without loading on to a device.


*   Device Testing
    Test as many as you can, but focus on five good mainstream devices.


*   Usability Testing
    Test early and often with as many users as you can.




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
               Resources


Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
.mobi Developers Guide
Mobile Web
Developers Guide
Part I: Creating Simple Mobile Sites




                                                    Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
BRIAN FLING
with Ronan Cremin, Jo Rabin and D. Keith Robinson




                                http://dev.mobi
        http://mr.dev.mobi
                                                                                                              .mobi Mobile Ready Report




Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
                                                                                                              Mobile Design




        http://www.mobiledesign.org




Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
            Thank you.


Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Brian Fling
Co-founder & Director of Strategy, Blue Flavor
brian@blueflavor.com
tel. +1 206 545-0210
mob. +1 206 351-6060


http://www.blueflavor.com/sxsw2007/




            Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

				
DOCUMENT INFO
Shared By:
Stats:
views:907
posted:3/3/2008
language:English
pages:134
Description: Everything You Ever Wanted to Know about the Mobile Web