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									M E DI A   /   P R E S S   K I T
Brief Company Overview

For over 30 years, Equitrac has delivered the
industry’s most innovative print and cost management      Equitrac has a global
solutions. Serving the print cost management and
                                                          network of over 10,000
recovery, office productivity, document security and
environmental conscience of leading professional          customers and boasts
services organizations, academic institutions and         the largest team of print
corporate enterprises, Equitrac’s award-winning           and cost management
solutions offer scalable software-based solutions
to authorize, authenticate and account for use of
                                                          experts in the world.
multifunction printers (MFPs), copiers, faxes and
scanners from the world’s leading manufacturers.

Equitrac has a global network of over 10,000
customers and boasts the largest team of print and
cost management experts in the world. Equitrac’s
Research and Development facility, located in Waterloo,
Ontario, Canada is an engineering hub with a long
history of delivering innovation to the industries in
which Equitrac solutions are managing print costs
and supporting corporate environmental initiatives.

Equitrac’s partner network is comprised of major OEMs
and technology partners including Canon, eCopy, Ricoh,
HP and Xerox, to ensure that its device-embedded
and terminal-based software solutions are compatible
with all office equipment within the network print

Founded in 1977, Equitrac is a privately-held company
based in Plantation, Florida.
Corporate Fact Sheet

          Company Name       Equitrac Corporation

            Year Founded     1977

               Employees     300

                   Profile   Privately-held independent company

                  Mission    To optimize our customers’ investment in document output by delivering “market-leading”
                             print management and cost recovery solutions.

       Market Categories     Print and Device Management, Cost Recovery

        Industries Served    Professional Services (legal, architecture, engineering), Education, Corporate

           Product Profile   Equitrac Professional®
                             Designed for professional services firms to recover and reduce document costs while
                             promoting environmental sustainability.

                             Equitrac Express®
                             Designed for educational institutions to enforce accountability for print jobs, improve
                             security and reduce print supply waste.

                             Equitrac Office®
                             Works to authorize, authenticate and account for use of today’s multifunction printers,
                             copiers, faxes and scanners.

 Strategic and Technology    Every major print equipment manufacturer including Canon, eCopy, HP, Konica Minolta,
         Alliance Partners   Oce, Ricoh, Sharp, Toshiba and Xerox

      Management Team        Michael Rich             President & CEO
                             Angelo Gencarelli        Chief Financial Officer
                             Andrea Maizes            Vice President, Human Resources
                             Fred Whiteside           Vice President, Product Development
                             Craig Walford            Vice President, Service and Support
                             Jim Kano                 Senior Vice President, Worldwide Sales and Marketing
                             Joe Hartnett             Vice President, North American Partner Sales
                             Chris Wyszkowski         Vice President, Professional Sales
                             Noel O’Dwyer             Vice President, Marketing and Strategic Alliances
                             Gaetan Spake             Vice President, Vice President of Product Management

                Locations    U.S. Headquarters        1000 South Pine Island Rd, Plantation, FL 33324
                                                      Phone: 1.954.888.7800

                             UK Office                1st Floor, 45 Beech Street, London, EC2Y 8AD
                                                      Phone: 011 44 (0)207 072 0970

                             Development Center       450 Phillip Street, Waterloo, ON N2L 5J2, Canada
                                                      Phone: 1.519.885.2458


Product Overview

Equitrac Print Management Solutions                          Equitrac Professional®

Equitrac’s award-winning print management solutions          Equitrac Professional is a print management and
monitor and manage print jobs and printer performance        cost recovery solution designed for professional
to enable organizations to improve productivity, reduce      services firms such as law firms and architectural and
waste, maximize cost recovery, lower expenses and            engineering firms, to recover and reduce document
enhance the security of printed information. Its offerings   costs while promoting environmental sustainability.
include print management solutions designed specifically
for enterprises in the professional services, education,
government and corporate markets.

Equitrac’s device-embedded and terminal-based software
solutions are compatible with all of the world’s leading     Equitrac Professional helps firms of any size to:
multifunction printers (MFPs), copiers, faxes and
scanners. All Equitrac solutions are available as highly     • Increase revenue with accurate chargebacks of
scalable network software that can be installed on a           a wide range of client services including printing,
centralized server to manage MFP operations across             copying, scanning and faxing, as well as land-line,
the enterprise from a single location. The software is         cellular and VoIP calls, and all disbursement activity
also delivered embedded in many of the major print
manufacturers’ MFPs including: Canon, HP, Konica             • Reduce costs with greater control over network-
Minolta, Ricoh, Sharp, Toshiba, and Xerox.                     connected printers, copiers, MFPs, scanners and fax
                                                               machines from virtually all major manufacturers
Equitrac TouchPoint® Console with Document Capture
                                                             • Optimize device usage by collecting usage data
• Equitrac TouchPoint Console is a device that can be          about the fleet, including total output volume,
  attached to any MFP or copier to track all copies,           average job size, total utilization and other metrics,
  prints, scans and faxes done at the device. Document         helping firms quickly identify systems that are
  Capture allows end users to quickly scan, preview and        being underused or overworked, relocate these
  distribute images right from the device. Users can           systems to different areas in the firm and generate
  then designate a destination for the image such as a         greater productivity
  network folder, an authorized recipient, any Omtool
  AccuRoute® Embedded Directive or — with Scan-To-           • Reduce waste by automatically enforcing print
 Me™ capability — automatically to their own email             rules that can deny jobs based on file size, color,
 address, without having to type it in. This maximizes         or application and print jobs that are only released
 the scanning capability of any MFP.                           at the printer.

                         Equitrac Professional helps firms increase revenue,
                       reduce costs, optimize device usage and reduce waste.

                                                                                                   Product Overview continues
Product Overview            continued

Equitrac Express®                                           Equitrac Office®

Equitrac Express is a print management and cost             Equitrac Office is a print management and cost
recovery solution designed for educational institutions     recovery solution designed for corporate and
to hold students, faculty and staff accountable for print   government enterprises to authorize, authenticate
jobs, improve security and reduce print supply waste        and account for use of its MFPs, copiers, faxes and
by enforcing print quotas and chargeback policies.          scanners. Equitrac Office supports every major brand
Equitrac Express integrates with leading campus card        of multifunction printer as well as multiple print
systems, making it easy to set and enforce print quotas,    workflows, database types, operating systems and
then track, analyze or charge for every page output by      user identification methods.
any student, faculty, staff or guest on any networked
MFP or walk-up copier.

                                                            Equitrac Office helps any corporate or government
                                                            enterprise to:
Equitrac Express helps any college/university campus,
school or school district to:                               • Minimize print operations costs

• Hold accountable students, faculty and staff              • Reduce printer supply waste
  for every printed page
                                                            • Increase security of printed material
• Enforce print quotas
                                                            • Maximize end user convenience
• Charge for printed output
                                                            • Simplify IT support for print operations
• Reduce printer supply waste

• Make printing more convenient,
  manageable and secure

             For more information about Equitrac print management solutions visit:
                 or call 1.800.327.0183
Executive Biographies

Michael Rich                                                       Chris Wyszkowski
President & Chief Executive Officer                                Vice President, Professional Sales

           Michael Rich has over 20 years experience in                       Chris Wyszkowski has more than 17 years of
           the technology industry, including launching                       experience as an executive manager and software
           and growing new businesses, building strategic                     developer and leads the marketing teams
           partnerships, managing product development,                        dedicated to bringing Equitrac solutions to market.
           and overseeing operations and finance. Prior                       Prior to its acquisition by Equitrac, Chris was
to joining Equitrac, he was Chairman & CEO for NetSpeak            President and CEO of ICG Research, an innovative provider
Corporation, a provider of VoIP network management, call           of cost recovery and expense management solutions for the
management and desktop software. Earlier, he served as             professional markets. Chris was an original founder of ICG
Vice President & General Manager, AT&T Business Internet           and led the company through its growth from a local solution
Services and as Director of New Business Development with          provider to a global expense management supplier. Chris
AT&T Global Information Systems. Mr. Rich earned both a            studied Computer Engineering at the University of Waterloo
MS Degree in Computer Information Systems and an MBA               in Canada.
from the University of Miami. He also holds a BS in Business
Administration/Finance from the University of Florida.
                                                                   Jim Kano
                                                                   Senior Vice President, Worldwide Sales and Marketing
Andrea Maizes
Vice President, Human Resources                                    Jim Kano is a 20-year veteran of global sales and marketing
                                                                              organizations. Prior to Equitrac, he spent 10 years
           Andrea Maizes brings to Equitrac more than 20                      at EFI as Vice President of OEM Sales. In this role,
           years experience in human resource management                      he was responsible for managing a global sales
           in the high tech and professional services sectors.                organization of over 130 sales, field sales engineers
           Prior to joining the company, she served as                        and OEM account managers/directors driving $300
           Executive Vice President of Resource Management                    million/year of revenue and maintaining #1 market
           for the Convergent Group, a consultant to utility       share worldwide for 3rd party print controllers. He holds
and local government clients in implementing Internet-based        an MBA from San Jose State University and is a graduate of
business solutions. At Cambridge Technology Partners, she          University of California, Santa Barbara.
held several executive positions, including Director of Human
Resources for Customer Relationship Management and
National Director of North American Recruitment. She also          Joe Hartnett
served as Director of Human Resources for the management           Vice President, North American Partner Sales
consulting practices of Ernst & Young, Arthur Anderson,
LLP and Deloitte & Touche. Andrea earned her BS Degree in
                                                                               Joe Hartnett is responsible for managing and
Psychology from Clark University.
                                                                               further developing relationships with channel
                                                                               partners and the company’s distribution network
                                                                               of resellers and dealers. He brings over 20 years of
Gaetan Spake                                                                   successful national and global sales and business
Vice President of Product Management                               development experience in both partner and direct sales.
                                                                   Prior to joining Equitrac, he served as the Director of Sales for
           Gaetan Spake is a 20-year print industry veteran with   digital print solutions leader EFI, with responsibility for the
           a track record of developing successful partnerships    largest channel sales team, Xerox North America.
           and creating new business opportunities. Prior to
           Equitrac, he served as Director of Software Product     Prior to this, Joe also managed multiple OEM channel sales
           Marketing at EFI, Director of Product Marketing and     teams at EFI and worked at Xerox for 13 years in a variety of
Business Development at Splash Technology Inc (later acquired      sales and business development positions. He holds an MBA
by EFI), where he also served as Managing Director EMEA for        from Rochester Institute of Technology in New York, where he
the company. Earlier in his career, Gaetan was responsible for     was also elected to the Beta Gamma Sigma Honor Society and
International Product Planning and Management for Océ.             a BBA in Finance from St. Bonaventure University in New York.
Gaetan is a graduate of Ecole Centrale de Paris.
                                                                                                          Executive Biographies continue
Executive Biographies                 continued

Angelo Gencarelli                                                   Craig Walford
Chief Financial Officer                                             Vice President, Service and Support

           Angelo Gencarelli has over 20 years of senior                        Craig Walford has over 15 years experience in
           management experience in mid-size and                                developing and managing customer support
           entrepreneurial organizations. Prior to joining                      and professional service organizations, including
           Equitrac, he was Senior VP of Operations and CFO                     10 years at the senior management level. Prior
           for Applied Theory Corporation, a publicly traded                    to joining Equitrac, he was Vice President,
internet solutions company which offered a comprehensive            Channel Sales and Customer Support, for Avotus Corporation,
suite of managed web hosting, connectivity and security             a technology company providing communications expense
services for outsourced enterprise mission critical applications.   management solutions to global fortune 2000 companies.
Angelo was the Chief Financial Officer of Bess Eaton Donut          Earlier, Craig served as Vice President of Customer Support and
Flour Company, a privately held, 55-location retail chain of        Professional Services at Switchview, a global provider of call
coffee and donut shops located in southern New England.             center and telecom management solutions. A graduate of the
Angelo started his career with Ernst & Young, servicing a mix       University of Western Ontario, Craig also holds a postgraduate
of public and private companies. Angelo graduated Magna             diploma in Telecommunications Management from Sheridan
Cum Laude from LeMoyne College, Syracuse, New York with a           College, and has completed numerous management programs
BS in Accounting and a minor in Philosophy.                         at Wilfrid Laurier University.

Noel O’Dwyer                                                        Fred Whiteside
Vice President of Marketing and Strategic Alliances                 Vice President, Product Development

Noel O’Dwyer is a seasoned alliances director                                  Fred Whiteside leads all aspects of engineering
           who brings more than 15 years of experience                         including global research & development, product
           in business development management for the                          definition and roadmap as well as product
           software industry. His background has included                      integration with strategic partners. His background
           establishing and managing channel relationships                     spans more than 25 years in the high-tech industry
           with major companies in the software development         with technical, business and hands-on experience. Previously,
and document management markets. Prior to joining Equitrac,         he was vice president of software engineering for SOMA
Noel worked for MetaCarta, a provider of geographic                 Networks, where he managed all aspects of software R&D
intelligence solutions, where he was Senior Director of             for the company’s entire portfolio of WiMax solutions. He
Channels and Alliances.                                             also led the company’s interactions with third party vendors
                                                                    to ensure on-time delivery of quality products.
As the Director of Software Alliances at eCopy, a market
leader in ad-hoc scanning software, he focused on building a        Fred began his career in the software industry as co-founder
3rd Party Alliances Program to execute the company document         of Beame & Whiteside Software Ltd., where he co-authored
integration strategy. Under his direction, eCopy created and        one of the first TCP/IP protocol stacks for PCs and subsequently
delivered dozens of successful product integration partnerships     sold the business to Hummingbird Communications Ltd. At
to the office equipment dealer channel. Previously, he was          Hummingbird, he held various senior level positions over
a Senior Strategic Alliances Manager for Rational Software;         a period of nine years, overseeing its R&D operation for
and held senior positions at Cayenne Software, Inc. and FPS         all product lines including the award-winning DOCS family
Computing, Inc. Noel holds a degree in Telecommunications           of document management systems. He also served as vice
and Computer Sciences, from Limerick University in Ireland.         president of engineering for BorderWare Technologies. Fred
                                                                    holds a Bachelor of Science in Physics and a Master’s degree in
                                                                    Computation from McMaster University (Hamilton, Ontario).

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