Immersion and the Learning Company Raise Interactivity to New by xww95991


									Immersion and the Learning Company Raise Interactivity to New Level in Educational
Software Market; Partnership Brings Sense of Touch to Children's Software Market

SAN JOSE & NOVATO, Calif. July 30, 2001-- Immersion Corporation (Nasdaq:IMMR) and The Learning Company will combine
their strengths to offer children a head start on learning.

The two companies intend to bring the sense of touch to the educational software market to enhance children's early learning
development. As planned, The Learning Company, a leader in creating and marketing educational software, will incorporate
Immersion's TouchSense(TM) technology into upcoming educational and entertainment software titles. The two companies will
work together to design and develop the software titles incorporating TouchSense.

Engaging the senses of sight, sound and touch together is inherently intuitive and interesting and can greatly improve the
ability to learn new concepts. By incorporating tactile feedback into educational software, children will find computer mouse
navigation easier as they develop hand-eye coordination and mousing skills. Touch sensations also motivate children to learn
by providing entertainment, which can keep them interested for longer periods of time.

"The addition of tactile feedback to computer mice will make our software more real, intuitive, and engaging," said Eric Stone,
senior vice president of the Education Division of The Learning Company. "The use of Immersion's technology in our software
demonstrates our commitment to technological innovation as a major enhancement to the educational experience."

Immersion's TouchSense technology engages a third sense - touch - to deliver a more realistic and natural experience when
using a computer. The technology digitally translates computer events into realistic tactile responses that can be felt by the
user's hand. This can help children acquire fundamental computing and critical-thinking skills more quickly by emphasizing
creativity, discovery and exploration.

"Many children have difficulty in mastering the hand-eye coordination necessary for navigating with a computer mouse. Our
internal research shows that people complete basic hand-eye coordination cursor tasks faster and more accurately with a
tactile feedback mouse," said Dean Chang, senior director of evangelism and development at Immersion. "Teaming with The
Learning Company allows us to extend the educational benefits of TouchSense technology to toddlers and children -- a whole
new market for us."


The first educational software title planned to incorporate TouchSense technology, Zoombinis The Logical Journey, will be
available this fall.

About the Learning Company

The Learning Company (TLC) is a leading publisher of innovative, interactive software with more than 65 million users
worldwide. The company develops and publishes some of the best selling consumer software under brands such as The Print
Shop, Reader Rabbit, 3D Home Architect, Carmen Sandiego and ClueFinders. The company's products are distributed
worldwide on PCs, Macintosh, PDAs, game systems and online, using a multi-channel approach that includes retail, OEM
licensing, and direct-to-consumer at home, in schools and in businesses. Information about all TLC products can be found at
the company's Web site at

About Immersion Corporation (

Founded in 1993, Immersion Corp. develops and licenses advanced hardware and software technologies that let people use
their sense of touch to better interact with the digital world around them. Immersion's haptic technology can be applied to
virtually every digital experience including personal computing, entertainment, medical training, automotive interfaces, and
three-dimensional simulation. Immersion's patented TouchSense(TM) technologies can dramatically improve computer users'
performance and productivity by unlocking their sense of touch and allowing them to feel what they see and do on the
computer screen. Immersion and its wholly owned subsidiaries hold over 100 issued patents worldwide.

Forward-Looking Statements

Statements made in this press release other than statements of historical fact are forward-looking statements, including those
that reflect management's current forecast of certain aspects of Immersion's future. Forward-looking statements made in this
press release are based on current information, which we have assessed but which by its nature is dynamic and subject to
rapid and even abrupt changes. Forward-looking statements include statements regarding the development and performance
of touch-enabled learning software. Immersion's actual results might differ materially from those stated or implied by such
forward-looking statements due to risks and uncertainties associated with Immersion's business which include, but are not
limited to, delay in or failure to launch touch enabled educational software products, and whether there will be consumer
demand for those products.

Risks and uncertainties related to Immersion's business in addition to those described above are further outlined in Immersion's
Annual Report on Form 10-K and its Quarterly Reports on Form 10-Q. These reports are filed with the Securities and
Exchange Commission. These factors may not constitute all factors that could cause actual results to differ materially from
those discussed in any forward-looking statement. Immersion is not obligated to revise or update any forward-looking
statements in order to reflect events or circumstances that may arise after the date of this release.

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