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Today’s Topics
• What is a 3D Virtual World?
• What do People Do?
• Why Run a Virtual Event?
• Virtual Platform Options
Virtual Worlds Unleashed • Non-Profit Applications
• Green/Carbon Implications of Virtual Technology
• Challenges of the Event
Andy Steggles • Social Media Integration
Chief Information Officer
Risk & Insurance Management Society,
• Attendees Survey Results from RiskLive!
Inc. (RIMS) • Measuring Success
February 22nd, 2009 10:45 AM – 12:00 PM
• Q&A’s / Summary
Connecting Great Ideas and Great People
What are Avatars?
What is a 3D Virtual World? SecondLife “Furries” – interesting group ;-)
3 Dimensional Characters
Avatars (virtual people/things)
Move in any direction (including flying)
Intro: RiskLive! (RIMS 3D Virtual Conference)
( )
What do people do? Socialize: ISTE Social Event
Socialize (Informal Networking)
Build (Simulations, Models etc.)
Work (Bar Person in Dublin)
l k k
Play (Waterskiing, Jetskiing etc.)
Learn (Associations)
Network (Associations)
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Build Work
Play Learn
Why Run a Virtual Event?
Diversify Revenue Streams
Geographical Outreach
Network New Audience
On-Demand Conference
Cost Effective
Because we can ;-)
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Virtual Platform Options 3D Platforms
3D or not 3D – that is the question… SecondLife (Linden Labs)
Limit of 60 Avatars per SIM(ulator)
If 3D, then which platform? Activeworlds
Around since 1997
What are the User Demographics? Claim limit of 65,000 simultaneous users in one sub-world
Voice Limitations
Habbo
13-16 old teens core demographic
100 million registered avatars
Club Penguin – owned by Disney
And Others Second Life
There.com Secure, private space
Multiverse Control who sees, enters or interacts
Can be public or limited to your team
Kaneva
Housed in secure hosted facilities
O S
OpenSim
US$1,675 for 65,536 square meters (about 16
ElectricSheepCompany.com acres). Monthly land fees for maintenance are
US$295.
50% discount to universities/schools or 501(c)3
non-profit organizations
Resources - Second Life SecondLife.com
http://www.secondlife.com Monthly Active Users By Age
http://secondlifegrid.net
http://wiki.secondlife.com
http://secondlifegrid.net/programs/solprogram/dir
ectory
Private islands –
http://secondlife.com/community/land-islands/php
Visit the Programs section on secondlifegrid.net for
information about support options and programs
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SL Active By Country – Global Reach Early Adopters?
Guatemala 105 0.02%
United States 194,899 35.81%
Pakistan 98 0.02%
Germany 44,908 8.25%
United Kingdom 43,859 8.06% Bangladesh 94 0.02%
France 27 130
27,130 4 98%
4.98% Tunisia 93 0 02%
0.02%
Japan 27,081 4.98% Jordan 92 0.02%
Brazil 25,236 4.64% Belize 90 0.02%
Italy 23,577 4.33% Georgia 89 0.02%
Canada 18,279 3.36%
Botswana 88 0.02%
Question Time Non-Profit Applications
How could we (non-profits) benefit from Training/ Meetings
this technology? Collaboration
Professional Development
How could we apply it?
Marketing
Advertising (non-dues revenue)
Some “Great Ideas” to follow… Fundraising
Enhancing connections
Social events
“Brand” awareness
More… Using Virtual Technology 365 Days a Year
Exhibit Hall is Available for Chapters/Communities and Other
Events
Hold “in-person” meetings without leaving the
office Booths are 24/7
Conduct volunteer training with role playing Virtual Sessions On Demand
Meet with global partners at your virtual Board Meetings
headquarters Other Ideas???
Receive feedback from members
Engage and raise funds
Build community around your brand
Reach and Engage New Audience
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Green/Carbon Implications Challenges of a Virtual Event RIMS Demographics
Tech Challenged Users Average Age: 49
Social Responsibility (Corporate & Individual)
Test Events: “RIMS Socials”
2 day conference = 2 days of computer power
Security Implications
*18 Hours of Computing may use 0.002 ton of CO2 Firewall
*Flight from JFK to San Diego: 0.69 tons of CO2 Desktop
Speakers – Thank you Kamy!
*Source: carbonfootprint.com T i i
Training
Rehearsals
The Carbon Footprint for 500 people to attend: Headsets
In-Person Event: (estimate half driving, half flying and half staying in hotels) = Audio Quality
approx. 179 Tons of CO2
Exhibitors – Didn’t Understand
Virtual Event: (estimate 500 PCs for 2 days) = 1 Ton of CO2
Time Consuming
http://www.terrapass.com/event-carbon-calculator/
Lessons Learned Social Media Integration
Where are the opportunities to Integrate?
No water skiing in the office! View Profiles (security sensitive)
Not just IT – Involves Marketing, Conference, Add Contacts
Professional Development
Resource Library
Needed set exhibit hall hours
Sound issues
Blogs
Registration needs to be seamless Community Based Virtual Worlds
Attendees Survey Results Attendees Survey Results Cont.
196 Respondents Did you Achieve Your Objectives for attending RiskLive! ?
Primary Reason for Registering 52% = Yes
85% = Educational Content 44% = No
3% = Networking
RiskLive! Is a viable means of education:
Were You Able to Install the Software? 42% Strongly Agree
84% = Yes 35% Somewhat Agree
15% = No 13% Somewhat Disagree
3% Strongly Disagree
How Many Hours in World?
Rate the level of difficulty in learning and using this technology
3% = 8 to 11 hours
5% Very Easy
10% = 4 to 7 hours 21% Easy
38% = 1 to 3 hours 39% Medium
19% Difficult
7% Extremely Difficult
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Attendees Survey Results Cont. Attendees Survey Results Final Questions
Most common difficulties during the event:
Losing sound
Navigation
Was it a mistake for RIMS to try the 3D Conference?
7% Yes
How likely are you to participate in a future 12% The Technology isn’t there yet
RiskLive! Conference? 34% There were challenges but I found it interesting
47% Very Likely 37% No, to stay cutting edge, RIMS needs to push itself
36% Somewhat Likely
9% Not Likely
2% Definitely will not participate In a year from now, when the technology is better, would you
like to see RIMS attempt something like this again?
Would you be willing to pay a nominal fee for virtual
educational and networking events? 87% Yes
36% Yes 5% No
39% No
Measuring Success Questions and Answers
Number of Booth Visits
Virtual Brief Case Entries
Number of Profile Views
Session Attendees
Social Media Integration
Demographics (“Friending”)
After Event Survey
Summary
Andy Steggles
Contact Info:
Was it worth it?
Chief Information Officer
Future Potential? Risk & Insurance Management
Is it right for you? Society, Inc. (RIMS)
asteggles@rims.org
RiskLive! Platform:
Digitell (Virtual Event Software)
www.virtualbeginnings.com
Higher Logic (Social Media Integrated
Software)
www.higherlogic.com
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Extra Slides 2: American Cancer Society
Extra Slides 1: Making Lindens and US$
3 Types of SL businesses that make Volunteer driven effort
money Walk a custom built track
Land barons (Ansche Chung) buy space at a Create teams with friends and family
discount and resell
from around the country
Designers create and sell digital content like
clothes, houses, pets Encourage word of mouth advertising
Arbitrage barons buy and resell Lindens Feel part of a global community
(Dutch Exchange is an example)
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