KOREA

							    Monthly Newsletter                                              Vol. 4    No. 10




KOREA:
Hawaii Incentive Project with U.S. Embassy and Korean Air
  Hawaii Tourism Korea has been negotiating with the US Embassy in Korea to secure an
  expedited visa program for Korean incentive groups traveling to Hawaii.          HTK has
  finally been able to secure a <Hawaii Incentive Group VISA Program> targeting the
  incentive markets in Korea, and applicable only to MICE groups to Hawaii and not to any
  other US destinations. This special VISA referral program for Hawaii MICE groups is an
  extension of the already successful Aloha honeymoon VISA program which has been having
  a major impact on the number of Korean honeymooners visiting Hawaii. Hawaii Tourism
  Korea is finalizing the details and preparing to launch the Hawaii Incentive Group Visa
  Program with the U.S. Embassy in November. A news release, full page editorials, and
  travel trade education seminars on this program will follow. Hawaii Tourism Korea & the
  Hawaii Visitors and Convention Bureau are organizing an incentive planner fam tour with
  Korean Air inviting 16 pax including major corporate MICE organizers, incentive agents and
  leading business publications from October 30 to November 4 (3 nights on Oahu and 2 nights
  on the Big Island).


 Tie up with JoongAng Books, Hawaii special
 edition <Lie down in Hawaii>
   Hawaii     Tourism    Korea approached      and
   successfully secured a special promotion with
   JoongAng Books’ special edition <Lie down in
   Hawaii>.   Hawaii Tourism Korea supported by
   providing Hawaii cell phone cleaners for their
   launch event starting October. JoongAng Books
   wrapped the books with the cleaners and
   promoted them via online bookstores and offline
   major bookstores such as Kyobo bookstore,
   Bandi & Luni’s, and Youngpoong bookstore,
   which are located in downtown Seoul.
China:
Fly & Drive in the Dream Destination --- Hawaii
The first ever Fly & Drive Group from China to Hawaii
in conjunction with Love Radio - FM103.7 was in Oahu
from October 1 – 5, 2007. The 30 participants with 5
media accompanying, visited major attractions on Oahu.
The feedback from the drivers / participants and media,
was extremely positive. HTC is continuing to worki
with www.eautour.com and Love Radio / Shanghai to
promote the Hawaii Fly & Drive program as a new theme
for 2007-2008.




Taiwan:

Media Fam Tour:

HTT is in final preparations for a major media fam
tour including SO EASY Travel Guidebook and
ROSE Instyle Magazine from Oct. 18 – 28. The
group includes China Airlines’ Tour Planning
Department for the purpose of updating the Dynasty
Tour Packages by introducing new destinations and
activities. China Airlines is sponsoring the FOC
tickets to Hawaii while Hilton Hotels Group is
sponsoring the fam tour’s accommodations on all 4
islands: Hilton Hawaiian Village on Oahu, Grand Wailea Resorts on Maui, Hilton Waikoloa
Village on the Big Island, and Hilton Kauai.




Hula Class Launching:

HTT organized the first public teaching of the Hula in Taiwan on Oct. 27 at the Sun Yat Sen Hall,
where other dances such as flamenco and belly dancing are being taught. This was jointly
organized by the ROC Dance Federation and the Taipei Arts Promotion Association
Asia Promotional Opportunities:

Korea:
   a)   MICE fam tour with Korean Air (October 30 ~ November 4)
   b)   Busan travel agents fam tour with Northwest Airlines (November 4 ~ 8)
   c)   SBS TV Film Crew – Site inspection (November 6 ~ 10)
   d)   SBS TV Film Crew Visit (Late November)
   e)   Korean Air co-op FIT coupon booklet (December)

For more information please contact Emily Kim, Travel Trade Director of HTK at
ekim@aviareps.com


China:
   a) Honeymoon group promotion from Tianjin （November）
   b) Hawaii Hotels will be featured in Fashion Forever Magazine, with 5-6 page hotel
       features every month.      Hotels interested in being featured should contact our China
       office during this multi-month feature coverage.
   c) CITM 2007 (November 1-4)
   d) Join Media Fam with DFS International (November 16 - 21)
   For more information please contact Tina Yao of Hawaii Tourism China at
   tyao@aviareps.com




Taiwan:

   a)   Nov. 20       MICE Presentation and Aloha Night with Taiwan travel trade & media
   b) Dec. 14 – 17 Taipei International Travel Fair
    For more information please contact Jemy See of Hawaii Tourism Taiwan at
    jsee@aviareps.com




                               ALOHA & MAHALO!