Monthly Newsletter Vol. 4 No. 10 KOREA: Hawaii Incentive Project with U.S. Embassy and Korean Air Hawaii Tourism Korea has been negotiating with the US Embassy in Korea to secure an expedited visa program for Korean incentive groups traveling to Hawaii. HTK has finally been able to secure a <Hawaii Incentive Group VISA Program> targeting the incentive markets in Korea, and applicable only to MICE groups to Hawaii and not to any other US destinations. This special VISA referral program for Hawaii MICE groups is an extension of the already successful Aloha honeymoon VISA program which has been having a major impact on the number of Korean honeymooners visiting Hawaii. Hawaii Tourism Korea is finalizing the details and preparing to launch the Hawaii Incentive Group Visa Program with the U.S. Embassy in November. A news release, full page editorials, and travel trade education seminars on this program will follow. Hawaii Tourism Korea & the Hawaii Visitors and Convention Bureau are organizing an incentive planner fam tour with Korean Air inviting 16 pax including major corporate MICE organizers, incentive agents and leading business publications from October 30 to November 4 (3 nights on Oahu and 2 nights on the Big Island). Tie up with JoongAng Books, Hawaii special edition <Lie down in Hawaii> Hawaii Tourism Korea approached and successfully secured a special promotion with JoongAng Books’ special edition <Lie down in Hawaii>. Hawaii Tourism Korea supported by providing Hawaii cell phone cleaners for their launch event starting October. JoongAng Books wrapped the books with the cleaners and promoted them via online bookstores and offline major bookstores such as Kyobo bookstore, Bandi & Luni’s, and Youngpoong bookstore, which are located in downtown Seoul. China: Fly & Drive in the Dream Destination --- Hawaii The first ever Fly & Drive Group from China to Hawaii in conjunction with Love Radio - FM103.7 was in Oahu from October 1 – 5, 2007. The 30 participants with 5 media accompanying, visited major attractions on Oahu. The feedback from the drivers / participants and media, was extremely positive. HTC is continuing to worki with www.eautour.com and Love Radio / Shanghai to promote the Hawaii Fly & Drive program as a new theme for 2007-2008. Taiwan: Media Fam Tour: HTT is in final preparations for a major media fam tour including SO EASY Travel Guidebook and ROSE Instyle Magazine from Oct. 18 – 28. The group includes China Airlines’ Tour Planning Department for the purpose of updating the Dynasty Tour Packages by introducing new destinations and activities. China Airlines is sponsoring the FOC tickets to Hawaii while Hilton Hotels Group is sponsoring the fam tour’s accommodations on all 4 islands: Hilton Hawaiian Village on Oahu, Grand Wailea Resorts on Maui, Hilton Waikoloa Village on the Big Island, and Hilton Kauai. Hula Class Launching: HTT organized the first public teaching of the Hula in Taiwan on Oct. 27 at the Sun Yat Sen Hall, where other dances such as flamenco and belly dancing are being taught. This was jointly organized by the ROC Dance Federation and the Taipei Arts Promotion Association Asia Promotional Opportunities: Korea: a) MICE fam tour with Korean Air (October 30 ~ November 4) b) Busan travel agents fam tour with Northwest Airlines (November 4 ~ 8) c) SBS TV Film Crew – Site inspection (November 6 ~ 10) d) SBS TV Film Crew Visit (Late November) e) Korean Air co-op FIT coupon booklet (December) For more information please contact Emily Kim, Travel Trade Director of HTK at firstname.lastname@example.org China: a) Honeymoon group promotion from Tianjin （November） b) Hawaii Hotels will be featured in Fashion Forever Magazine, with 5-6 page hotel features every month. Hotels interested in being featured should contact our China office during this multi-month feature coverage. c) CITM 2007 (November 1-4) d) Join Media Fam with DFS International (November 16 - 21) For more information please contact Tina Yao of Hawaii Tourism China at email@example.com Taiwan: a) Nov. 20 MICE Presentation and Aloha Night with Taiwan travel trade & media b) Dec. 14 – 17 Taipei International Travel Fair For more information please contact Jemy See of Hawaii Tourism Taiwan at firstname.lastname@example.org ALOHA & MAHALO!