Docstoc

WIPOSMESQTC05INF1 PROV Provisional Program

Document Sample
WIPOSMESQTC05INF1 PROV  Provisional Program Powered By Docstoc
					                                                                                                      E
                                                                           WIPO/SMEs/QTC/05/INF/1 Prov.
                                                                           ORIGINAL: English
                                                                           DATE: November 2005




MINISTRY OF PRODUCTIVE ACTIVITIES          WORLD INTELLECTUAL                    INSTITUTE FOR INDUSTRIAL
              (UIBM)                      PROPERTY ORGANIZATION                       PROMOTION (IPI)




    WIPO-ITALY INTERNATIONAL SYMPOSIUM ON INTELLECTUAL PROPERTY
         AND THE COMPETITIVENESS OF SMALL AND MEDIUM-SIZED
           ENTERPRISES IN THE TEXTILE AND CLOTHING SECTORS

                                         jointly organized by

      the Ministry of Productive Activities of Italy - UIBM (Italian Patent and Trademark Office)

                           the World Intellectual Property Organization (WIPO)

                             the Institute for Industrial Promotion (IPI) of Italy



                                          under the Patronage of
                                    The Ministry of Foreign Affairs of Italy

                  Jean Monnet Faculty of Political Studies and Higher European Education
                                   of the Second University of Naples
                                    Real Sito Belvedere di S. Leucio
                                               Caserta (Italy)
                                      November 30 to December2 , 2005




                                       PROVISIONAL PROGRAM


                               prepared by the International Bureau of WIPO
                            WIPO/SMEs/QTC/05/1 Prov.
                                    page 2

Wednesday, November 30, 2005

8.30 – 9.30      Registration


9.30 – 10.30     OPENING CEREMONY

                 Welcome addresses by:

                 Mr. Antonio Grella, Rector, Second University of Naples, Caserta

                 Mr. Luigi Falco, Mayor of Caserta

                 H.E. Mr. Claudio Scajola, Minister of Productive Activities, Ministry of
                 Productive Activities (MAP), Rome

                 Mrs. Carlotta Graffigna, Director and Controller, Representative of the
                 Director General of the World Intellectual Property Organization
                 (WIPO), Geneva

                 Mr. Carlo Cicala, President, Union of Entrepreneurs of the District of
                 Caserta


10.30 – 10.45    Coffee Break


10.45 – 11.30    Theme 1        The Role of Intellectual Property in Enhancing the
                                Competitiveness of Small and Medium-sized Enterprises
                                (SMEs) in the Textile and Clothing Sectors

                 Speaker:       Mr. Guriqbal Singh Jaiya, Director, Smalland
                                Medium-sized Enterprises (SMEs) Division, WIPO,
                                Geneva

                 Case Study:    Mr. Stefano Artuso, Head, Legal Department, Benetton
                                Group

                                Mr. Vittorio Donati, Director, Intellectual Property
                                Department, Ermenegildo Zegna Holitalia SpA

                 Moderator:     Mr. Giandomenico Magliano, Director General,
                                Multilateral Economic and Financial Cooperation,
                                Ministry for Foreign Affairs, Rome
                            WIPO/SMEs/QTC/05/1 Prov.
                                    page 3

11.30 – 13.00   Theme 2        The Value Chain in Textile and Clothing Industries in
                               Domestic and International Markets; Role of SMEs in the
                               Textile and Clothing Industries; the Economics and
                               Business of Fashion

                               Speakers:      Mr. Mathias Knappe, Senior Officer,
                               Market Development Section, International Trade Center
                               (ITC), Geneva

                               Mr. Naji Mouzannar, Co-President, Euro-Med Working
                               Group on Competitiveness of SMEs working in a Textile
                               and Clothing Sectors, Hazmieh

                               Ms. Jinyan Cao, Deputy Director General, Intellectual
                               Property Development Research Center of the State
                               Intellectual Property Office (SIPO), China

                Moderator:     Mr. Giandomenico Magliano

                               Discussion


13.00 – 14.00   Lunch


14.00 – 15.30   Theme 3        The Relevance of Intellectual Property for the Textile and
                               Clothing Sectors: Domestic, Regional and International
                               Aspects

                Speakers:      Mr. Guriqbal Singh Jaiya

                               Mrs. Patrizia Franceschina, Attorney, Jacobacci &
                               Partners, Turin

                Case Study:    Mrs. Susana Fernández Martín, Attorney, Legal
                               Department, INDITEX, Arteixo

                Moderator:     Mrs. Carlotta Graffigna

                               Discussion


15.30 – 15.45   Coffee Break
                              WIPO/SMEs/QTC/05/1 Prov.
                                      page 4

15.45 – 17.15     Theme 4        How to Maximize the Exploitation of Intangibles: Going
                                 Beyond the Protection of Intellectual Property Rights to
                                 Business Strategies based on Licensing, Franchising
                                 and/or Merchandising

                  Speakers:      Professor Prabuddha Ganguli, Advisor “Vision-IPR”,
                                 Indian Institute of Technology, Mumbai

                                 Mr. Fabrizio De Benedetti, Delegate, Industrial Agents
                                 Association, Rome

                  Case Study:    Mr. Massimiliano Caforio, Attorney, Legal Department,
                                 Gianni Versace SpA, Milan

                  Moderator:     Mr. Stefano Sandri, Attorney, Member of the
                                 Commission for the Italian IP Law Code, Rome

                                 Discussion



Thursday, December 1, 2005

9.30 – 11.00      Theme 5        Intellectual Property in International Business Strategies:
                                 Opportunities and Challenges of Growing Market
                                 Integration

                  Speakers:      Mr. Guriqbal Singh Jaiya

                                 Mr. Christian Appelt, Attorney, Boehmert & Boehmert,
                                 Munich

                  Case Study:    Mr. Paolo Mazzitelli, Miroglio SpA, Alba

                  Moderator:     Mr. Amedeo Teti, Director General, General Direction for
                                 Trade Policy, Ministry of Productive Activities, Rome

                                 Discussion


11.00 – 11.15     Coffee Break


11.15 – 12.45     Theme 6        Competitive Edge and Technological Advances: New
                                 Technologies as a Tool for Enhancing the
                                 Competitiveness of SMEs in the Textile and Clothing
                                 Sectors

                  Speakers:      Ms. Karin Ferriter, Attorney, Office of International
                                 Relations, United States Patent and Trademark Office
                                 (USPTO)
                            WIPO/SMEs/QTC/05/1 Prov.
                                    page 5

                Case Study:    Mr. Aldo Manzin, Grindi srl, Tempio Pausania

                Moderator:     Ms. Simona Marzetti, Director, Direction for Transfer of
                               Knowledge and Innovation, Institut for Industrial
                               Promotion (IPI), Rome

                               Discussion
12.45 – 14.00   Lunch


14.00 – 15.30   Theme 7        Evaluation and Valuation of Intellectual Property Assets
                               in order to Maximize the Exploitation of Intangibles:
                               How to Integrate Intellectual Property into Business Plans
                               and Business Strategies

                Speakers:      Mr. Kelvin King, Expert, Valuation Consulting, London

                                                                ,
                               Mr. Pier Angelo Biga, ICM Advisors Turin

                Case Study:    Mrs. Sara Giordani, (MSc. Physics)/MBA, TTP Lab,
                               Technology Transfer Program & Laboratory Ltd., Vicenza

                Moderator:     Mrs. Maria Ludovica Agrò, Director, Ufficio Italiano
                               Brevetti e Marchi (UIBM), Rome

                               Discussion


15.30 – 17.00   Theme 8        Using Intellectual Property Assets to Access Financing:
                               Public and Private Opportunities

                Speakers:      Professor Prabuddha Ganguli

                               Mr. Marco Canale, Deputy Director General, Monte
                               Paschi Siena Venture, Florence

                               Mr. Antonio Martini, Manager, General Direction for
                               Coordination and Incentives to Enterprises, Ministry of
                               Productive Activities, Rome

                Case Study:    Mr. Guido Von Scheffer, Director, IP Bewertungs AG,
                               Hamburg

                               Mr. Mario Cataldo, The Italian Banking Association
                               (ABI), Rome

                Moderator:     Mr. Massimo Goti, Director General, General Direction
                               for Coordination and Incentives to Enterprises, Ministry of
                               Productive Activities, Rome

                               Discussion
              WIPO/SMEs/QTC/05/1 Prov.
                      page 6



17.00   CLOSING CEREMONY
                            WIPO/SMEs/QTC/05/1 Prov.
                                    page 7

 VISIT TO THE INDUSTRIAL DISTRICTS AND THE ROYAL PALACE OF CASERTA


Friday, December 2, 2005

9.00              Pick up at Grand Hotel Vanvitelli


9.15              Pick up at the Caserta Royal Palace


9.30 – 14.00      Visits to Textile Producers of the Caserta District

                  Antico Opificio Serico De Negri
                  Antique silk factory
                  www.aos.it

                  Tesseci S.r.l. - Tessitura Serica Cicala
                  Silk weaving company
                  www.tesseci.it

                  Consorzio Impreco
                  Textile consortium
                  www.impreco.it


14.00 – 15.00     Lunch


15.00 – 16.00     Visit to the Union of the Entrepreneurs of the District of Caserta

                  Presentation of the DIC4 (Distretto Industriale Campania 4) project on
                  the Industrial District of the Campania Region

                  Presentation of the ELMI (Eccellenza Locale per i Mercati
                  Internazionali) project on Local Excellence for International Markets


16.30 – 17.30     Visit to the Royal Palace of Caserta


17.30             Return transport to Grand Hotel Vanvitelli



                                                             [End of document]

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:5
posted:5/31/2010
language:English
pages:7