The Flower issue #02 / 2004
Focus Report Product groups Consumer’s corner Facts & Figures News in Brief On the web
This edition of the Flower news gives an update on the Also in this issue: Dutch award ceremony for five eco-
In this issue different marketing activities that are planned to run during labelled hotels, “Buying Green!”, the new EC’s handbook
the Flower Week Campaign, (18 to 24 October). on sustainable public procurement, and the launch of a
From the industry perspective, Sophie Kolb from Leroy promotional campaign among Euro Info Centres.
Merlin tells us all about her company’s activities for the
Leroy Merlin, a French DIY retailer promoting the Flower
Sophie Kolb, Paints product manager in Leroy Our activities towards sustainable products, material provided by the French Competent Body.
Merlin trading group describes her company’s almost unique until now on the French paints There will be a direct link from our web site to the
promotional activities for the Flower: market, will soon be followed by many other “Semaine Eco-label” web site. And, the TV pro-
actors. We are very happy to have so strongly con- gramme “Question Maison”, which Leroy Merlin
What is the policy of Leroy Merlin tributed to raising awareness. sponsors,
in favour of the environment? is sched-
The improvement of our living space and our envi- What will happen during the Flower Week uled to
ronment is Leroy Merlin’s mission. Developing well in Leroy Merlin stores? present the
performing and sustainable products is a crucial Our participation in the Flower Week goes hand in Flower
part of our strategy, especially for paints. That’s hand with our policy in favour of the environment Week on its
why our position towards the European Eco-label and the provision of sustainable products. show of 16
has always been very proactive. For example, our Our 90 stores in France will participate in the October.
environmental commitment for interior paints Flower Campaign. We’ll distribute the information
goes back to 2000 when we launched our ﬁrst
own eco-labelled brands (trim paints, base coats,
ceiling paints, and paints for big surfaces). All
these paints combine a high level of performance
and a low solvent content for healthy air quality in
You can ﬁnd more information on this web site: http://www.semaine-ecolabel.com
our clients’ households.
Flower News, The European Eco-Label_issue #02 / 2004
The First European Flower Week: 18 – 24 October 2004
Lots of exciting events are scheduled in the nine participating countries (Austria, Belgium,
Denmark, Finland, France, Italy, Norway, the Netherlands and Sweden). Here is an overview
of the different activities.
From 18 to 24 October, the Flower is everywhere… … in the media
… in your stores Press conferences are scheduled in the nine participating countries to draw
The national Campaign Managers have produced thousands of leaﬂets, ﬂy- the attention of the written press on the event. Several other media are also
ers and signs representing the Flower to make your favourite stores turn being used. For example in Belgium there is a big radio campaign with 30
green during the Flower Week. Big high street retailers like Coop Italia, Coop second spots about the Flower, while Finland and France will have coverage
Denmark, Danish Supermarkets, Monoprix, Cora, and Leroy-Merlin in France, in various TV programmes. Different Internet campaigns are scheduled, in
Colruyt and Brico in Belgium are participating. In Denmark more than 1000 Finland, France, Italy, the Netherlands, Belgium, Sweden and Denmark.
stores are involved, which will distribute about 1.5 million leaﬂets! Some Some speciﬁc web sites dedicated to the Flower Week have been created in
special activities are also taking place. For example, in Finland the Sokos Denmark, Sweden and France. You can ﬁnd them at: www.ﬂowerweek.dk,
department store in Helsinki is putting on a fashion show of eco-labelled www.blomman.nu/ﬂowerweek, www.semaine-ecolabel.com.
clothes, including designs by Anne Linnonmaa, a Flower holder doing eco-
logical fashion design (www.annelinnonmaa.ﬁ).
The European eco-labelling Board will very soon start work on two new product groups: heat pumps
and soaps and shampoos. Work on the revision of soil improvers and tissue paper will also soon be up
Revisions and the Swedish eco-labelling organisations as lubricants is expected to take place in December
The revisions of 4 product groups have been the lead Competent Bodies. 2004.The Swedish CB is currently working on cri-
scheduled for ﬁnal discussion at the EUEB meet- teria for printed matter; and a vote for these cri-
ing end of September: all purpose cleaners, hand New product groups teria documents is planned for 2005. A ﬁrst Ad-
dishwashing detergents, personal and portable Final discussion on criteria for a new service sec- Hoc Working Group with stakeholders and
computers. If adopted, their publication is to be tor, camp site services, has been scheduled for Competent Bodies for Soaps and Shampoos has
expected during the ﬁrst quarter of 2005.During the September EUEB meeting. It is planned that been scheduled for November 2004 in Brussels.
the same year, revision work will mainly focus on criteria and user manual will be available in the
soil improvers and tissue paper with the Dutch ﬁrst quarter of 2005. The vote for the criteria for
New Dutch web site on the Flower
In August, the Dutch Competent Body ious information about the Flower: criteria, some ´did you know.....´ facts. Visitors will
launched its brand new web site on the such as eco-labelled products, and the also ﬁnd a calendar for the different events
European Eco-label. Surf to www.metde- application process. for the Flower Week in the Netherlands, so
bloemkiesjevoorgroen.nl to check it out! In addition, there are several interactive that they won’t have to miss a thing!
The web site targets consumers as well as elements, including a quiz on the environ-
producers and provides the visitor with var- ment, a countdown for the Flower Week and
… in schools donating prizes, such as a trip to one of their eco-
In Austria 5000 primary schools are invited to partici- labelled hotels for the winners of Flower quizzes in sev-
pate in an internet-based quiz competition to win a one- eral countries.
week stay in an Austrian National Park (www.umweltze-
ichen.at). A competition is also scheduled in Sweden, Special activities
where pupils of 2500 schools are working on getting an In Finland, Anne Linnonmaa, a Flower holder, will run a
eco-label for their school, and for which the ﬁrst prize is stand promoting fashion with the Flower at Kauneus
a trip to a Flower-labelled hotel in Greece, donated by &Terveys, a Beauty and Health fair. Finland has also
the Flower holder MyTravel (www.mytravel.com). Also, in scheduled advertisements in metro trains in Helsinki.
Italy, primary schools are being invited to take part in a Norway has planned to offer families of new born babies
competition to select the best teaching projects on the a brochure about the EU Flower and a bag with Swan
European Eco-label. Belgium and Denmark are also put- labelled body cream and EU Flower labelled paper and
ting together some school activities. textile products.
In Denmark, environmental NGOs are organising several
…and even in planes! exhibitions of Flower-labelled products for the
MyTravel, a global leisure travel services company, and Copenhagen Culture night.
Flower holder, will use its on-board ﬂight entertainment In France Autogrill, which operates 90 restaurants on
systems to show a 2 minute video on the Flower for one motorways, and which uses ﬂower-labelled detergents,
year. The target group is an estimated 1.5 million trav- will run a poster-based campaign to reach a target
ellers from the Scandinavian countries. MyTravel is also group estimated at 50 million people.
Facts & Figures
The EU Flower by Country * The EU Flower by Product Group *
Country | Number of Awards > TOTAL 192 Product Group | Number of Awards > TOTAL 192
Others 23 Laundry detergents 7 Textile products
48 Italy Footwear 8 55
The Netherlands 10 Dishwashers 8
dation Service 9
Tissue paper 10
Spain 14 37 Soil improvers 15
33 17 Indoor paints / varnishes
Denmark All-purpose & sanitary cleaners
* Number of holders as of 15 September 2004
New Eco-label licences Second quarter 2004 Textile Products Thessaloniki Spinning Mills SA (EL)
Joha A/S (DK) Anne Linnonmaa Oy (FI)
Evergreen Fabric & Garments (DK)
All purpose cleaners and cleaners Footwear (extension) Tourist Accomodation
for sanitary facilities Bionat (FR) Engel Produktonsselskab A/S & Co Groepsaccommodatie Doeksen (NL)
Bollerup Jensen Saebefabrik A/S (DK) (DK) Landal Twenhaarsveld (NL)
Indoor Paints and Varnishes J. Morup Stof Aps (DK) Tulip Inn Brinkhotel-Zuidlaren (NL)
Bed mattresses Baldini Vernici (IT) (extension) Selected Textiles Industry Association NH Leeuwenhort Conference (NL)
K. Balling-Engelsen A/S Arch Coatings Spa (IT) (extension) (EL) Grand Hotel Opduin (NL)
Flower News, The European Eco-Label_issue #02 / 2004
News in Brief
Launch of a promotional campaign among EICs
The Euro Info Centre (EIC) network, which has a al actors. In order to enhance the participation of presentations - on its
permanent presence in 42 States, is an important the EICs in the campaign, the Working Group own intranet. The group
resource for the wider promotion of the Eco-label. Environment (a group of 8 EICs specialised in has also proposed
The tasks of the EICs include the promotion of the environment) has now made a great deal of infor- actions to be undertaken
campaign and dissemination of the information mation, on the Eco-label - such as leaﬂets and by EICs in this ﬁeld.
related to the Flower thanks to an active cooper-
For more information, please contact: email@example.com
ation at local level with economic and institution-
Buying Green! A handbook on environmental public procurement
The European Commission has now published a that public authorities account for some 16% of labels outlines how compliance with established
handbook on environmental public procurement. the EU’s entire Gross Domestic Product in their criteria can be required of suppliers of goods and
It is designed to help public authorities to imple- spending, the adoption of a Green Purchasing services, giving Flower holders a competitive
ment green purchasing policies. It takes a practi- Policy should be a signiﬁcant contribution to the advantage.
cal approach to explain the possibilities offered protection of the environment in Europe. Green
by European Community law, and looks at simple public purchasing is also about setting an exam-
More information on:
and effective solutions that can be used in public ple and providing the industry with incentives for
procurement procedures. Considering the fact developing green technology. A section on Eco-
Award ceremony in the Netherlands tor is on their agen-
da during their
In a ﬁrst for the Netherlands, the European Eco- tourism sector: “The European Eco-label proves chairmanship of the
label has been awarded to ﬁve tourist accommo- that high quality and ecological management go EUEB. The workshop
dation sites (cf “new eco-label licenses” section very well together”, says Grand Hotel Opduin. is due to be held on
for their names). The award ceremony took place The Dutch Eco-label team will continue to motivate 19 October 2004.
on the island of Texel in the Grand Hotel Opduin, tourist accommodations in the Netherlands to
For more information, please contact Maaike Fleur,
one of the ﬁve new licence holders. It was very well apply for the Flower. A large-scale information
Stichting Milieukeur at : mﬂeur@milieukeur.nl
received by all participants from the press and the workshop on the EU eco-label for the tourism sec-
On the web
The Green Store available in 11 languages
The e-catalogue has been translated in Danish, about the European Eco-label in their own lan- The e-catalogue has already received almost
Dutch, Finnish, French, German, Greek, Italian, guage. The translation in the remaining other EU 60 000 visits since its creation in 2003.
Portuguese, Spanish and Swedish. Now many languages is also foreseen for the future.
European consumers can get general information The e-catalogue: www.eco-label.com
Revision of product groups (scheduled adoption) New product groups
Soil Improvers end 2005 Lubricants end 2004
Tissue paper end 2005 Printed paper end 2005
Soaps and Shampoos 2005/2006
Heat pumps 2005/2006
This news is published by the eco-label sector of the European Commission both in printed form and
The Flower on the Internet http://europa.eu.int/comm/environment/ecolabel/news/ﬂowernews_en.htm
For a free subscription, comments or further information, please contact the Eco-label Helpdesk
fax: +33 1 58 46 09 95
c/o BIO Intelligence Service, 1 rue Berthelot, 94200 Ivry/Seine, France