In or for business. _________ agrees to form a corporation under the laws of the state of _________, to be named _________, hereinafter called corporation, and to convey to corporation the business now conducted by _________ in _________, and all assets of every name and nature thereof, including the entire stock-in-trade, all books, mailing lists and goodwill of the business, together with all trademarks, trade names, bills and accounts receivable, and cash on hand, and also the sole permanent right to use the name of _________ as a part of any firm or corporate name.