Myspace E-commerce Widget Business Plan

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Business Model One Time Integration Fee Monthly Subscription Fee Transaction Amount Transaction Fee Market 50 50 $10 10% $25 8% $50 >$100 6% $5 total value of goods purchase Processing fee as % of total p An internation market consisting of fashion lines, boutiques, antique dealers, jeweler Total Size 150000 Possible Adopters/Clients 15000 Monthly Adoption Rate 1% Avg. transactions/month/account 30 Avg. PurchasePrice/transaction 3 Revenue Factor Growth New Clients Existing Clients Total Clients % of Possible Clients Revenue Integration Fee Monthly Subscription Fee Transaction Fee Month 1 75 0 75 Month 2 120 71 191 This is the total possible adopters (likelihood >10%) of this t This is the likely total adopters (>50% probablity of adoption Adoption rate off of possible adopters # of transactions through an individual boutique/store per m Month 3 Month 4 Month 5 150 181 331 150 314 464 150 441 591 Month 6 150 561 711 0.005 0.012733 0.02207 0.03093 0.0394 0.047 3750 6000 7500 7500 7500 7500 For each new store that integrates existing e-commerce with this app, a one time service fee of $5 0 3550 9050 15700 22050 28050 The monthly fee is to support continued operations and integration, changes in product offerings, 6750 17190 29790 41760 53190 63990 The transaction fee is to support integration with existing internet based pay systems 10500 26740 46340 64960 82740 99540 Total Revenue Yearly Revenue Yearly Growth in % Year 1 Year 2 Year 3 Year 4 Year 5 1237460 3537555 5837667 8137779 10437891 186 65 39 28 total value of goods purchased through embeddable e-com widget Processing fee as % of total purchase value lines, boutiques, antique dealers, jewelers, and furniture stores. sible adopters (likelihood >10%) of this technology over 5 years. al adopters (>50% probablity of adoption) over 5 yrs. rough an individual boutique/store per month. Month 7 Month 8 Month 9 Month 10 Month 11Month 12 150 675 825 0.055 150 784 934 150 887 1037 150 985 1135 150 1078 1228 0.0819 150 1167 1317 0.0878 0.0623 0.0691 0.0757 7500 7500 7500 7500 7500 merce with this app, a one time service fee of $50 is charged 33750 39200 44350 49250 53900 s and integration, changes in product offerings, and other costs. 74250 84060 93330 102150 110520 with existing internet based pay systems. 115500 130760 145180 158900 171920 7500 58350 118530 184380

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