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BEACON'S FIXED ANNUITY PREMIUM S

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									BEACON’S FIXED ANNUITY PREMIUM STUDY REPORTS SECOND QUARTER’S BEST-SELLING PRODUCTS

Allianz MasterDex again the overall top seller; New York Life still has the best-selling bank product; MetLife’s
immediate annuity again the IB-D sales leader

Evanston, IL, September 7, 2005—MasterDex, an Allianz Life (NYSE:AZ) indexed annuity, was second quarter’s top-
selling product in the Beacon Research Fixed Annuity Premium Study for the fourth consecutive period. Two book value
products – New York Life’s LifeStages/MainStay Single Premium Fixed Annuity1 and Genworth Financial’s (NYSE: GNW)
Capital Provider Advantage -- were number two and three, respectively. The ING US (NYSE:ING) Secure Index annuity
took fourth place, while Allstate Financial’s (NYSE:ALL) Preferred Performance (a book value product) came in fifth.
Second quarter sales were reported for some 213 products by 47 participating insurance companies.

Rank    Company Name                    Product Name                                             Product Type
1       Allianz Life                    MasterDex                                                Indexed
2       New York Life                   LifeStages/MainStay Single Premium Fixed Annuity         Book Value
3       Genworth Financial              Capital Provider Advantage                               Book Value
4       ING USA Annuity & Life          Secure Index                                             Indexed
5       Allstate Financial              Preferred Performance                                    Book Value

Four of the five top products overall also led sales in a distribution channel, with the Allianz MasterDex tops among
independent producers and New York Life’s MainStay Single Premium Fixed Annuity the bank channel leader.
Genworth’s Capital Provider Advantage topped sales in the “Other” category. Allstate’s Preferred Performance was the
best-seller among large/regional broker-dealers. MetLife’s immediate annuity led second quarter sales in the independent
broker-dealer channel. The top seller among captive agents was another New York Life book value product, the
LifeStages Choice Fixed Annuity.2

Channel                          Company                Product                          Product Type
Banks and S&Ls                   New York Life          MainStay Single                  Book Value
                                                        Premium Fixed Annuity
Captive Agents                   New York Life          LifeStages Choice                Book Value
                                                        Fixed Annuity
Independent Producers            Allianz Life           MasterDex                        Indexed
Independent Broker-Dealers       MetLife                Immediate                        Immediate
Large/Regional Broker-Dealers    Allstate Financial     Preferred Performance            Book Value
Other                            Genworth Financial     Capital Provider Advantage       Book Value

By product type, Allstate Financial’s Tactician Plus was second quarter’s best-selling market-value adjusted (MVA)
product. New York Life had the leading immediate annuity for the first time.

One-year interest guarantee periods (IGPs) continued to dominate MVA sales. This IGP accounted for 39.5% of second
quarter sales – virtually unchanged from first quarter, 2005. The situation was somewhat different with regard to book
value annuities. The one-year IGP was even more dominant, accounting for more than 77% of second quarter book value




1
  New York Life products sold by career agents carry the LifeStages brand name while those sold through other channels
carry the MainStay brand name.
2
  Number of products for which sales were reported per channel: Banks and S&Ls – 77; Captive Agents – 90;
Independent Producers – 108; Independent Broker-Dealers – 31; Large/Regional Broker-Dealers – 31; Wirehouses – 16;
Other – 8. Not all of Sun Life’s product sales were reported at the channel level.

                                                        -MORE-
sales. But this was down from 85% in first quarter, 2005. Five- and ten-year IGPs increased their share of book value
sales relative to first quarter.

From first to second quarter, 2005, the fixed immediate annuity sales of Study participants increased almost 17%.
Captive agents replaced independent producers as the most productive distribution channel for this product type,
accounting for 37% of second quarter’s fixed immediate sales.

“New York Life’s retirement income planning innovations are one reason why captive agents sold more fixed immediates
than any other distribution channel in second quarter,” said Jeremy Alexander, CEO of Beacon Research. “The success
of New York Life and Met Life with immediate annuities demonstrates that a well-conceived and implemented program of
product development and producer education can generate significant results over time.”

About the Beacon Research Fixed Annuity Premium Study

The quarterly Study is the first to track and analyze product-level fixed annuity sales on an ongoing basis. It features
commentary by Milliman USA, a leading actuarial consulting firm recognized for its annuity expertise. Combining
Beacon’s capabilities in fixed annuity information with Milliman’s knowledge and analytic skills, the Study provides timely
market intelligence of the highest quality. It’s designed to report what’s moving in each channel and why. The rapid
growth in Study participation is testimony to the need for this information.

About Beacon Research

Beacon Research is an independent research organization founded in 1997. It compiles market intelligence on fixed
annuity products for subscribers to its web-based systems at www.annuitynexus.com. Carriers access these systems to
support product development, rate setting and competition research. Distributors use them for product analysis and
selection. The new AnnuityNexus Sales Support System is an important resource for retention teams and sales desk staff
throughout the distribution chain. Beacon also licenses information and software tools to other platforms, including
websites for sales representatives and AnnuityNet's annuity automation platform. Beacon's fixed annuity benchmark
series -- the industry's first - is available through Ibbotson Associates. Directly and through strategic alliances, Beacon
information can be accessed by hundreds of financial institutions and distributors.

Contact:        Judith Alexander
                847.864.5447
                judith@beaconresearch.net

								
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