2nd International Conference on
                                              New Advances and Challenges for Practice
                                                   17-19 December 2007, Macao S.A.R., China
                                                                               Jointly Organized by:
                                                    Institute For Tourism Studies, Macao, SAR, CHINA
                                             College of Consumer and Family Sciences, Purdue University, USA
                                                                 Peking University, CHINA

 THE CONFERENCE:                                                                            PAPER SUBMISSIONS:
 The conference aims to create a forum and opportunity for the latest developments,         Authors can submit either refereed full papers or refereed extended abstracts:
 trends, and research emerging in the area of destination branding and marketing
 to be shared, discussed, and debated. Papers of both applied and conceptual                Refereed Full paper
 orientation are therefore invited to be presented on these and other relevant topics:      Refereed full papers should not exceed 15 pages including references, tables and figures.
                                                                                            Refereed full papers should be submitted by 7 September, 2007.
  -   Destination branding and marketing development                                        All full papers are subjected to a double-blind review process.
  -   Measuring destination branding and marketing effectiveness
  -   Destination product innovation                                                        Refereed Extended abstracts
  -   Cooperation, collaboration and competition in destination branding and                Full paper submissions to be based on refereed extended abstracts. Extended abstract are
      marketing                                                                             subjected to a double-blind review and should not exceed three pages (between 1000
  -   Success or failure stories, best practices and case studies in destination branding   to 1500 words in length). All extended abstracts should be submitted by 5 May, 2007
      and marketing                                                                         extended to 31 May 2007.
  -   Consumer travel behavior, visitor segmentation and psychology in destination          Once extended abstract is accepted, full paper should be submitted by 7 September, 2007.
      branding and marketing
  -   Branding for special interest and niche tourism in the context of destination         Accepted papers will be published in the conference proceedings.
      branding development (nature, heritage and culture, adventure, events, conventions    Authors of best papers nominated by the review panel will be invited to publish in a
      and gaming)                                                                           separate edited book.
  -   The economics of destination branding and marketing
  -   Joint- or regional destination branding, promotion and marketing                      For abstract and full paper submission guidelines,
  -   Tourism distribution and online branding and marketing                                please visit our website:
  -   Hospitality and hotel management in a destination branding context
                                                                                            All submissions and presentations should be in English.
                                                                                            Please email submissions to the Co-Chair Paper Review Committee
                                                                                            Dr. Siu-Ian (Amy) So
 Tourism and hospitality professionals, destination marketing practitioners,                Email:
 executives, researchers, academics, graduate students, convention and
 visitor’s bureau executives, event planners and organizers, travel industry members,
 operators, and travel-related business owners and investors.                               THE ORGANIZING COMMITTEE:

                                                                                            Professor Alastair Morrison (Purdue)
 THE VENUE:                                                                                 Honorary Conference Chair
 The conference will take place at the campus of the                                        Dr. Fanny Vong (IFT), Dr. Liping Cai (Purdue) & Dr. Bihu (Tiger) Wu (Peking)
 Institute For Tourism Studies, Macao (                                     Conference Co-chairs
 For more information regarding Macao,                                                      Dr. Leonardo (Don) Dioko (IFT) & Dr. Siu-Ian (Amy) So (IFT)
 please visit website:                                              Paper Review Co-chairs

                                                                        CONFERENCE CONTACT
                                  For more information about the conference and to receive regular updates and the latest information, please e-mail
                                                                                      Ms. Connie Loi
                                                        Tel: (853) 5983122 Fax: (853) 28519058 Email:
                                                                      or visit

EST-P04-P&P-028-06                                                                                              Call For Papers

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