Out of the box connectivity with the highest standard

Out-of-the-box connectivity with the highest standard of Mobile Broadband Freedom Mobility Speed Assurance Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents Contents „ „ What is the Mobile Broadband Devices Branding Initiative? The Mobile Broadband opportunity – – For MNOs For PC Manufacturers „ „ The solution for an enhanced ‘Out-of-the-box’ experience The Mobile Broadband market – opportunity and growth – – – Mobile Broadband - Connecting the World Mobile Broadband - The Definition Mobile Broadband - Market Momentum The Mobile Broadband Service Mark „ Reducing buyer confusion, aiding recognition is the key to success – „ „ Mobile Broadband brought to you by the GSMA Contact the Mobile Broadband Team 2 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents What is the Mobile Broadband Devices Branding Initiative? „ „ The GSM Association leads an unprecedented co-operation between mobile and IT industry giants The initiative addresses a 79.5M notebook opportunity worth ~ US$50 billion* by – – supplying the demand for notebooks with the assured highest standard of Mobile Broadband by developing a service mark making the purchasing decision easier through highlighting this benefit 3 * Data taken from Pyramid Research 2007, Market Opportunity Analysis Mobile Broadband Notebook PCs Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents Who’s behind the Mobile Broadband Devices Branding Initiative? MNOs representing 760 million connections* PC Manufacturers Technology Providers Shiv K. Bakhshi, Ph.D., IDC Director of Mobility Research "The Mobile Broadband initiative is a timely one in that it leverages the increasingly widespread availability of high-bandwidth networks in both developed and developing economies. While there will always be a place for WiFi connectivity, the great merit of Mobile Broadband might be that it liberates the user from the spatial tyranny of the so-called 'hotspot.' A Mobile Broadband solution, informed by close collaboration between PC makers, chipset vendors and mobile operators, should focus on appropriate optimization of the services and superior performance on the device, and consequently, a better user experience" * Wireless Intelligence 4 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents The Mobile Broadband opportunity for MNOs „ Notebook buyers plan to use their PCs in different locations outside the home and will increasingly value the ability to communicate using widely accessible mobile broadband Notebooks with built-in mobile broadband connectivity boost demand for data subscriptions providing the opportunity to – „ sell bundled product and access packages offer a range of new services and applications to existing and new customers – „ Mobile Broadband can increase sales of data subscriptions in a saturated mobile market, and help maintain or increase ARPUs 5 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents The Mobile Broadband opportunity for PC Manufacturers „ Built-in mobile broadband connectivity boosts demand for notebooks by – – – – – enabling users to use notebook PCs in different locations outside the home providing users access to communicate easily offering a mobile broadband notebook solution that work ‘out-of-the-box’ reducing consumer confusion about Mobile Broadband aiding consumer recognition of products with the highest standard in Mobile Broadband „ Improved time-to-market through simplifying certification, reducing overheads 6 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents Mobile Broadband meets the demand for the ‘Out-of-the-box’ experience „ „ Mobile Broadband delivers the best connectivity based on mobile network technologies (such as HSPA) Mobile Broadband transforms communications combining – – the functionality of broadband experience in the home or office with the freedom, convenience and immediacy of mobile connectivity „ Mobile Broadband takes connectivity to individuals whenever they want it and wherever they are, for whatever they want – Socially • • • • • social networking downloading music games and videos web browsing Instant Messaging Commerce email, and much more – Business • • 7 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents The Mobile Broadband Market - Connecting the World Fixed Mobile 1.2 Billion Lines „ „ 3.3 Billion Connections Mobile networks connect the world... Mobile Broadband connects the world to the Internet... 8 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents The Mobile Broadband Market – The Definition Mobile Broadband: A high-speed wireless Internet connection operating at greater than 1Mbit/sec and available wherever the user has cellular coverage GSM Voice 9.6kbps EDGE Voice 320kbps WCDMA Voice 384kbps HSPA HSDPA Broadband downloads Voice DL:14.4Mbps UL:384kbps HSUPA Broadband uploads Voice DL:14.4Mbps UL:5.72Mbps HSPA Evolution Enhanced capacity and high data rates Voice DL:28-42Mbps UL:11Mbps LTE Evolved radio network for even higher speed data rates Voice DL:173Mbps UL:50Mbps LTE- Advanced Integrated support for femto cells; higher modulation rate Voice DL:1Gbps UL:~300Mbps Mobile Broadband starts here... the compelling alternative 9 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents The Mobile Broadband Market - Momentum 202 Networks in 91 Countries Mobile Broadband Subs (M) 1,000 900 800 700 600 500 400 300 200 100 0 2006 2007 2008 2009 2010 2011 2012 Over 50 million subscribers today... But it’s just the beginning... 10 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents Mobile Broadband reducing buyer confusion, aiding recognition „ The Mobile Broadband service mark – – simplifies the customer message quickly and easily convey to buyers ‘The Highest Standard in Mobile Broadband’ „ „ „ Instead of having to de-code multiple, technical messages, the consumer only needs to relate to one logo The Mobile Broadband logo signifies the highest standard, always tracking the technology evolution Consumers won’t have to understand a new logo every time there is a new technology 11 The Mobile Broadband Service Mark Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents The Mobile Broadband Service Mark The GSM Association has led the creation of a new global service mark to help consumers identify the range of ‘ready to run’ Mobile Broadband devices and services „ „ „ Only devices and services that offer a truly un-tethered Mobile Broadband experience will qualify to carry the new service mark Specifically devices that utilise GSM technologies including HSPA and LTE The mark promises freedom: freedom from hot spots, freedom from complexity and freedom from security concerns The new Mobile Broadband mark is backed by a global media spend of $1B in the next year... 13 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents Mobile Broadband brought to you by the GSMA „ The GSMA is active across the many Mobile Broadband topics – – – – – – – catalysing the roll-out of HSPA publishing guidelines for integrating 3G Mobile Broadband into notebooks mobile spectrum management catalysing the roll-out of femtocells stimulating the mass market for notebooks with embedded Mobile Broadband connectivity commissioning research into the Mobile Broadband market and leading the ecosystem to next technology roll-outs including next generation roaming & interoperability (LTE) 14 Contact GSMA activity Reduce confusion The market Out-of-the-box The opportunity The initiative Contents Mobile Broadband Contact „ For MNOs or PC OEMs that want to find out more about the initiative, or to receive regular updates contact us today at mobilebroadband@gsm.org Watch www.gsmworld.com/mobilebroadband/industry for the latest news, events and updates on Mobile Broadband Branding „ 15