Cisco Mobile Broadcast TV A Completely Open DVB H

Cisco Mobile Broadcast TV: A Completely Open DVB-H Solution Delivering High-Value Video Services to More Subscribers, in More Places Brochure Executive Summary Modern consumers increasingly expect their TV experience to be available “anywhere, anytime.” In response, mobile operators are starting to deploy broadcast technologies to provide masspopularity content. Mobile broadcast TV is emerging as an ideal complementary service to conventional unicast mobile video, providing a compelling market opportunity for service providers that promises growth in average revenue per user (ARPU) and increased customer retention. Cisco® and Scientific Atlanta (a Cisco company) are responding with a comprehensive mobile broadcast TV solution. Building on Scientific Atlanta’s expertise in digital video systems and Cisco’s worldwide leadership in video distribution networks, Cisco can offer a complete, costeffective solution for delivering TV services to mobile subscribers. Introduction The world of video entertainment is changing, and service providers worldwide are racing to keep pace with consumer demand. No longer is video entertainment confined to the home television or even the PC – consumers increasingly want to be able to access the content they like, wherever they are. For service providers, that means finding ways to extend TV and video services to mobile devices. The market for mobile video holds enormous potential for growth. In a 2007 In-Stat survey of mobile users, for example, 80 percent of respondents under 35 expressed strong interest in mobile video entertainment. Service providers who can deliver mobile video successfully stand to grow ARPU and increase the loyalty of their subscribers. Delivering a successful mobile video service, however, is not without challenges. 3 Brochure Most operators offering mobile video services today rely on a unicast model, in which subscribers stream or download video clips on handheld devices. These services have had early success, but they can be difficult to scale. In fact, unicast video requires so much bandwidth per user, many operators now question whether this model, on its own, can realistically support a large, popular mobile video service. Given these limitations, operators are looking to augment unicast services with a new video delivery model: mobile broadcast TV. Like terrestrial digital broadcasts, mobile broadcast TV can deliver digital broadcast content to an unlimited number of subscribers in the transmission range. As a result, it offers a highly efficient, bandwidth-optimized mechanism for delivering more video to more consumers. Recognizing this rapidly growing industry opportunity, Cisco now offers a complete mobile broadcast TV solution. Cisco is uniquely positioned to deliver mobile broadcast TV, based on both Scientific Atlanta’s broad experience with the Digital Video Broadcast (DVB) standard (the leading standard for digital video broadcasting), and Cisco’s extensive expertise in IP video distribution networks. Working with Cisco, you can build the cost-effective mobile TV broadcast system you need to deliver compelling, high-demand mobile video services to your customers. Business Benefits The Cisco mobile broadcast TV solution addresses the full range of your needs and your customers’ expectations. The solution is based on the DVB-Handheld (DVB-H) standard, a modification of the DVB-Terrestrial (DVB-T) standard used today by service providers and vendors worldwide. Cisco’s mobile broadcast TV solution provides: • Best-in-class components: Mobile broadcast solutions from Cisco and its partners (including Envivio and UDcast) provide optimal video quality in the available bandwidth and advanced IP encapsulation to improve power consumption, range, and overall performance on handheld devices. • Highly cost-efficient distribution solutions: Cisco mobile broadcast distribution technologies use innovative strategies to deliver mobile video more efficiently. Using advanced satellite modulation and Forward Error Correction (FEC) technologies, state-of-the-art video and IP statistical multiplexing techniques, sophisticated regionalization techniques, and other innovations, the Cisco solution offers as much as 80 percent savings over traditional distribution methods. • End-to-end network monitoring and control: Scientific Atlanta’s ROSA Network Management System (NMS) provides a highly successful, widely deployed video network management system. The platform allows you to remotely manage and monitor Scientific Atlanta, Cisco, and third-party acquisition, encoding, distribution, and transmission devices in the network from a single interface. 4 Brochure • Comprehensive integration and ongoing support: Scientific Atlanta’s SciCare group provides full integration, 24-hour support, and a single point of responsibility for the mobile TV broadcast system, giving you the confidence you need to move forward. In many countries SciCare can even act as prime contractor for the entire DVB-H system. • Open standards-based technology: Unlike other digital broadcast systems that lock customers into a single vendor’s proprietary technology, the Cisco mobile broadcast TV solution is a completely open system. You can employ best-in-class technologies and continually incorporate new content protection, localization, interactivity, and other mechanisms as your needs and subscriber preferences evolve. • Extensive experience in digital broadcast TV: Building upon hundreds of successful deployments worldwide, Cisco brings unparalleled expertise to the delivery, integration, and ongoing support of digital broadcast systems. Scientific Atlanta’s extensive DVB-T experience provides an invaluable foundation for DVB-H systems, as the technologies share similar architectures, modulation schemes, transport mechanisms, and infrastructure equipment. Additionally, Cisco and Scientific Atlanta’s close relationships with vendors of all the components of a DVB-H system help ensure smoother integration, superior performance, and lower ongoing operational costs. 5 Brochure A Comprehensive Solution Cisco can provide a complete DVB-H system, encompassing the full range of technologies and support you need to begin delivering mobile video services to your customers right away. The Cisco mobile broadcast TV solution encompasses: • Channel acquisition: Cisco offers an unparalleled range of solutions for receiving existing content and contributing new content into a DVB-H headend. The Scientific Atlanta family of integrated receiver/decoders and IP and ATM adapters provides industry-leading solutions for both satellite and terrestrial channel acquisition. • Video headend: To optimize video broadcasts for delivery to mobile devices, Cisco is working with the leading DVB-H vendors to provide a best-in-class solution. Cisco’s major DVB-H partners include Envivio, a provider of high-quality, multi-format video encoding and encryption services, and UDcast, a supplier of feature-rich IP encapsulation (IPE) technologies. Both Envivio and UDcast are proven leaders in the mobile TV market, providing both top-of-the-line product capabilities and extensive experience delivering DVB-H mobile broadcast TV solutions worldwide. • Distribution network: The costs of building a new DVB-H distribution and transmission network can be substantial, so operators need solutions that can reuse existing infrastructure (especially DVB-T equipment), and provide efficient, costeffective distribution. Cisco offers a comprehensive suite of distribution options in the industry, optimizing video delivery for both satellite and IP/ATM terrestrial networks. Cisco can design, deliver, and support these technologies as a single, complete solution, extending from the video headend to the transmitter. And, by employing advanced satellite and IP capabilities, these solutions can dramatically reduce satellite bandwidth consumption and deliver up to 80 percent savings over conventional distribution approaches. 6 Brochure • End-to-end monitoring: Scientific Atlanta’s ROSA NMS is widely deployed DVB monitoring system, which provides end-to-end system health monitoring, integrated device control, and comprehensive backup management with a single solution. Today, ROSA is deployed in more than 2,000 DVB-T sites, and is trusted by operators around the world to manage their critical systems and video broadcasts. ROSA integrates Scientific Atlanta and Cisco platforms in a DVB-H deployment – as well as hundreds of third-party solutions, including Envivio and UDcast platforms – into a single, centralized control system. • Design, installation, integration, and support: Given the complexity of a DVB-H architecture, you need confidence that all of the components of the solution will function as a single, successful system. With hundreds of DVB-T systems delivered throughout Europe and tens of thousands of TV channels worldwide carried by Cisco equipment, Cisco offers unparalleled expertise in the design, implementation, and ongoing support of DVB video systems. Cisco can deliver a complete, fully integrated solution, and provide a single point of contact for supporting the entire system. Why Cisco? As customers demand more mobile video content and options, DVB-H mobile broadcast TV is emerging as an essential mobile video solution. Cisco can help you take full advantage of this significant market opportunity over the next several years. Unlike other mobile broadcast TV suppliers, Cisco can provide: • An open, standards-based architecture that can continually adapt to new innovations and changing requirements • A complete mobile TV broadcast and distribution solution • Highly cost-effective distribution systems, offering up to 80 percent savings over traditional approaches • Comprehensive management and control for the entire system from a single interface • End-to-end integration and support based on extensive experience with DVB deployments worldwide • A proven track record of success in DVB video delivery, with the largest DVB-T market share in Europe and hundreds of DVB systems successfully deployed around the world Get Started Today For more information about the Cisco mobile broadcast TV solution, visit: http://www.saeurope.com/MobileTV 7 C02-454765-00 02/08