Menu for the Wine Garage Wine Maker Dinner by keara


									For immediate release
Contact: Todd Miller, 707/942-5332,, or
Julie Ann Kodmur, 707/963-9632,

                          Wine Garage lives up to its name
    customers can pump wine from proprietary wine ‘nozzles’ at Calistoga store
                Joy Ride, Shade Tree among new Wine Garage wines
Calistoga, CA, April 2009----Napa Valley wine retail innovators Todd & Joy Miller of
The Wine Garage are announcing several new developments at their store in Calistoga.

Pump your own wine!
“We may literally be the only wine store on the planet to offer wine you can pump,”
Todd Miller announces. After a year of research and custom-design work, we now offer
customers the fun „chore‟ of pumping their own wine from our stainless steel gas-station-
type nozzles,” founder Todd Miller explains. In keeping with the store‟s „garage‟ theme,
Miller found, sourced and blended a Rhone Blend (R1) and a Bordeaux Blend (B1);
customers take a half-gallon jug-style bottle and pump whichever wine they want from
the unusual handsome nozzles, which are fed from barrels in an adjoining room of the
store. Miller commissioned a metalworker to create the pristine customized stainless steel
nozzles---these are a new signature for The Wine Garage.

A jug costs $29.99. B1 (Bordeaux Blend #1), is composed of Cabernet Sauvignon,
Carmenere, Merlot and Petit Verdot and is sourced from Sonoma, Lake, Napa and Solano
Counties. R1 (Rhone Blend #1), also is a cepage of Syrah, Zinfandel, Grenache,
Mourvedre and Petite Sirah, sourced from Sonoma, Lake and Napa Counties.

The Wine Garage‟s winemaker, under Miller‟s direction, is 4th-generation California
winemaker Massimo Monticelli.

Announcing The Wine Garage label
The most unusual of the new line of proprietary „premium‟-priced wines are Joy Ride and
Shade Tree. Todd Miller explains that “we are now a merchant, a negociant, and a
producer. We have a full-time winemaker. While I am out in the field sourcing case
goods for the store I am also looking at vineyards and grapes. I have secured some grapes
from some amazing vineyards and the common thread weaves its way back to the store
since I have to buy so much wine for our club: I have met a lot of wine people this way.
Being a retailer first, we made customers before we crushed a single grape. Being a
retailer, I know how important it is to have $50 wines down to $15 wines." Todd feels it
is important to make unique wines while competing amongst Napa Valley's finest. The
2008 Joy Ride ($20), White Blend North Coast, is composed of Albarino, Sauvignon
Blanc, Viognier, and Muscat Canelli sourced from Suisun and Napa Valleys and is
currently available in the store and online; only 400 cases were made. The 2007 Shade
Tree is a blend of Zinfandel, Syrah, Grenache, Mourvedre and Charbono, sourced from
North Coast vineyards, with a price of $25 and will be available this spring. These wines
are unusual, distinctive, delicious and affordable---wines you will probably not find
duplicated at a neighbor‟s dinner table (unless that‟s the dinner table of a Napa Valley
winemaker, many of whom are loyal Wine Garage customers).

Other Wine Garage-label wines currently available are:
2008 Sauvignon Blanc “Musque Clone,” Napa, $18
2007 Cabernet Sauvignon, Napa, $25
2007 Pinot Noir, Sonoma Coast, $45
2006 Zinfandel, Napa, $30.

To be released later this spring:
2006 Cabernet Sauvignon, Diamond Mountain, $45
2007 Grenache-Syrah-Mourvedre, North Coast, $22
2007 Petite Sirah, Napa, $50 (an example of Todd Miller‟s wine savvy---this wine is
made from grapes from the oldest Petite Sirah vineyard in Napa County, planted in 1870)
2007 Clone 6 Cabernet Sauvignon, Lake County, $15
2007 Old Vine Zinfandel, Pato Vineyard, Contra Costa, $30
These wines represent values, bargains and unusual small-lot production wines which
Todd Miller has literally „discovered‟ in his travels through California‟s wine regions.

The Wine Garage
Located at 1020 Foothill Blvd. in a remodeled former gas station/garage, The Wine
Garage was founded in 2003 by Todd and Joy Miller. Their operating principles are:
* No wine over $25
* Everything must taste great before it goes on the shelf
* No wine snob attitudes
* Impeccable and personal customer service
* No wine questions go unanswered, or are deemed insignificant
* Have fun…It‟s only fermented grape juice!
Todd travels extensively through California searching for wines which meet these

The Wine Garage, 1020 Foothill Blvd., Calistoga CA 94515, 707/942-5332,

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