McKINNEY CONVENTION & VISITORS BUREAU FUND
MISSION STATEMENT
The Mission of the McKinney Convention & Visitors Bureau is to market McKinney as the destination of choices thereby contributing to the economic well being of its accommodation, retail, restaurant, and amenities, in order to enhance McKinney’s tax base.
Service Conduct direct mail, visitors guide distribution and e-mail campaign to promote McKinney as a tourist and meeting destination Participate with Texas Tourism Partners in trade shows and marketing/media missions Identify meeting planners and corporate businesses that book meetings/events that fit McKinney’s present and future size Provide enhanced level of support to special events and activities Link visitmckinney.com website Service Standard Provide visitor information, distribute brochures and establish website presence to increase distribution Staff travel show exhibits and missions Communicate with local and state planners on current and future meeting needs and book definite meetings Distribute promotional materials to McKinney events and at trade shows Increase visits to website FY 06-07 Achieved 9,000 4 6 8,000+ FY 07-08 Current 18,000 14 12 10,000+ 160,000 FY 08-09 Goals 30,000 18 24 20,000+ 200,000
PROGRAM NARRATIVE
Accomplishments for FY 07-08:
Successfully implemented move from Chamber managed McKinney Tourism Services to independent Convention & Visitors Bureau, including addition of two full-time employees; Redesigned and launched MCVB website (Award Winning); Managed the Visitor Information Center; Fulfilled inquiries for visitor information in response to advertising placement, e-mail and phone inquiries; Identified and contacted meeting planners and developed database for existing and future hotel/convention center development; Designed MCVB newsletter and Calendar of Events, highlighting upcoming events and tourism-related facilities and activities; Redesigned MCVB Tear-Off Map and purchased on-line map; Provided on-line RFP for convenience to planners requesting meeting bids/information; Produced Meeting Planners Guide (Award Winning); Identified Wedding Facilities for website; Produced individual niche brochures for visitors; Hosted quarterly workshops for tourism partners; Provided information kiosk at Collin County Regional Airport and purchased marketing at DFW Intl. Airport kiosk for further exposure; Produced meeting planning flyer for trade shows Conducted local sales blitz to businesses to create awareness of existing and future hotel/meeting space; and Promoted National Tourism Week for local awareness campaign (Award Winning).
Objectives for FY 08-09:
Implement MCVB Strategic Plan goals and strategies; Implement marketing and promotional strategies focusing on increasing conventions/meetings market, corporate hotel stays and leisure motor coach operator tours to McKinney; Continue to market existing niches and identifying other potential niches for visitors: Historic, Cultural, Health/Wellness, Nature Based, Sports, Weddings, Shopping, Environmental/Green, and Agritourism; Make sales calls and qualify leads for potential meetings/overnights in McKinney; Provide MCVB Services to groups/meetings; Continue PR campaign through familiarization tours with travel writers, motor coach operators, meeting planners and film commissions; Continue to promote existing and future hotel/meeting space to meeting planners, tour operators and leisure travelers; and Develop sales strategies, updated Request for Proposals and marketing options for future hotels, convention center and other tourismrelated venues.
Major 08-09 Budget Items:
Expand Advertising/Promotional Budget to ($363,000) which includes $150,000 from MCDC Increase MCDC Funding for Convention Sales and Marketing ($150,000)