One belief that everybody seems to agree on about the current recession is that the only way for a company to thrive during difficult times and to build sustainable business growth is to invest in innovation and in its core resource: the skills of its people. This is why management education tends to grow during periods of recession. Nevertheless, at a time when corporations are striving to cut costs, increase efficiency and trim all expenses that seem unnecessary, schools of management are also feeling the pinch. Schools are increasingly asked to become a strategic business partner for companies, helping them to develop their internal faculty and to define corporate learning goals and how to reach them. In order to fulfil their new role, therefore, school of management should work on content and learning backdrops to meet this demand and by developing a market learning intelligence that delivers on time, or more importantly, ahead of time.