It's been more than a decade since the authors of The Cluetrain Manifesto fired an opening salvo across an emerging battlefield: the fight to determine control between customers and companies. The front lines may have shifted here and there, but people have been fighting that same essential battle -- the struggle to preserve human-level interaction -- ever since. The original manifesto comprised 95 theses -- a sequential list of declarations aimed at the misconceptions that corporate leaders were applying to customers at the time. But where a manifesto issues a decree, true progress requires the kind of communal effort that only a conversation can provide. It's no surprise that the overwhelming majority of the manifesto's theses hold up remarkably well -- but in the spirit of conversation, people have reordered them on the following pages into five groups: The Human Market, The Human Company, The Human Employee, The Human Community, and The Human Customer.