The author has devoted quite a bit of his space here to the importance of setting goals for your video production business: regular financial goals, customer service goals, and goals for what your marketing and advertising is supposed to do. Here are easy steps in crafting your mission statement in video production enterprise: 1. Articulate the purpose of your company in a way that keeps you, and anyone else connected to the business motivated. 2. To remind people of their excellence: professional and polished location video services. 3. The two mission statement sentences articulate is the reward.