Science & Technology
Another key component of our innovation model is to develop an understanding of the consumer. Since 2001, we have spent over $3 billion, more than double the industry average, to learn about the consumer.
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Briefs inform May 2010, Vol. 21 (5) 293
Anglo-Dutch consumer products giant
Unilever and Solazyme,
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"P&G talks sustainability before US House committee"