CORPORATE BROCHURE AT THE HEART OF A VIDEO AND

CORPORATE BROCHURE >> AT THE HEART OF A VIDEO AND HIGH-SPEED AGE HOT BIRDTM 6, 7A, 8 13° E ATLANTIC BIRDTM 3 5° W ATLANTIC BIRDTM 4 7° W ATLANTIC BIRDTM 2 8° W EXPRESS A3 * 11° W EUROBIRDTM 1 28.5° E W1 10° E W6 21.5° E SESAT 2 * 53° E SESAT 1 36° E EUTELSAT’S IN-ORBIT RESOURCES September 2008 stable orbit inclined orbit ATLANTIC BIRDTM 1 12.5° W TELSTAR 12 * 15° W TELECOM 2D * 8° W EUROBIRDTM 4 4° E TELECOM 2C * 3° E W3A 7° E EUROBIRDTM 9 9° E W2 16° E EUROBIRDTM 2 25.5° E EUROBIRDTM 3 33° E W4 36° E W5 70.5° E * capacity on third-party satellites AT THE HEART OF A VIDEO AND HIGH-SPEED AGE In a fast-changing communications environment, satellites are uniquely placed through their ubiquitous coverage and high bandwidth availability to retain their rank as a first-class platform for delivering content direct to end users and to the edge of terrestrial networks. For thousands of enterprises, satellites are synonymous with retaining a competitive edge and building global presence, while in emergency situations they frequently represent the sole means of establishing or restoring communications. Eutelsat, one of the world’s most established and experienced satellite operators is the reference in the Fixed Satellite Services sector in all 2 these areas of activity. Through a combination of technology leadership, high levels of flexibility, a demonstrated commitment to innovation and an eye firmly trained on identifying future markets, we have gained the confidence of a solid base of users who include broadcasters, ISPs, telcos and government agencies. This expertise, combined with a portfolio of flagship neighbourhoods in geostationary orbit and a culture of rapid response to market opportunities puts us in a unique position in the satellite sector. Created in 1977, Eutelsat is Europe’s leading satellite operator and the third largest in the world. Equipped with one of the youngest fleets in orbit, first-class teleports in France and Italy and an expert international workforce, Eutelsat is in an excellent position to continue its development, to expand the range of applications delivered by satellite and to strengthen our image as a major player at the heart of video and broadband. “Satellites sit at the heart of a digital age propelled by technology progress, increased international trade and consumer appetite for greater broadcasting choice and faster broadband in fixed and mobile environments”. Giuliano Berretta Eutelsat Chairman and CEO 3 3 100 24 SATELLITES REACHING UP TO 90% OF THE WORLD’S POPULATION TV CHANNELS AND 1100 RADIO STATIONS IN 45 LANGUAGES 540 EMPLOYEES, 27 NATIONALITIES 7 SATELLITES IN CONSTRUCTION INFORMATION, KNOWLEDGE, ENTERTAINMENT - VIA SATELLITE Everyday, Eutelsat’s satellites play a key role in Access to digital broadcast and broadband services is generating ensuring the ubiquitous coverage that enables users to receive services either directly or via fixed a step change in business perfor- and mobile terrestrial networks. mance and consumer habits. For men and women throughout OUR SUCCESS GOES HAND AND HAND WITH DIGITAL the world, new digital services TECHNOLOGIES go hand in hand with real-time information, diversity, mobility and The dynamic progress of digital technologies, choice. which has dramatically improved television viewing choice, increased data exchange and fostered high-speed Internet access, is closely aligned to Eutelsat’s own growth story. In 1995, our satellites were the first in Europe to broadcast digital television in the open DVB standard, and to provide Internet connectivity a few years later. Our satellites are a preferred partner for terrestrial Progress in compression techniques continues to open the use of our satellites to a host of new applications, whether for providing content to 140cm HDTV displays, or on laptops and mobile phones in the home, at work or in flight thousands of feet above the earth. video and IP operators for broadcasting to the edge of fixed and mobile networks. They are also the optimal solution for ensuring universal coverage so that users beyond range of terrestrial infrastructure, both in work and home environments, can be assured access to digital services irrespective of their location. IMMEDIATE ACCESS TO TECHNOLOGY PROGRESS FOR THE LARGEST NUMBER OF USERS PORTFOLIO OF ACTIVITIES (JUNE 30, 2008) EXCLUDING OTHER INCOME AND NON-RECURRING INCOME 17.7% 75.5% VIDEO APPLICATIONS DATA & VALUE-ADDED SERVICES 6.8% MULTI-USAGE 4 5 AUDIENCE: THE WHOLE WORLD IN REAL TIME OVER 3100 TV CHANNELS TO 165 MILLION HOMES As the pioneer in the European satellite broadcasting market Today, our satellites broadcast over 3100 TV Eutelsat has built solid relationships channels, reaching into 165 million homes. over 25 years with broadcasters, news agencies and service pro- This sustained growth is driven by the success of pay-TV platforms, the roll-out of digital cable viders by delivering the highest networks and DTT (Digital Terrestrial Television) levels of efficiency and quality. as well as the incredible diversity of free-to-air channels. With over 1100 television channels Eutelsat’s flagship HOT BIRD™ neighbourhood has consolidated its worldwide leading position for the number of channels broadcast to the general public. While consumer broadcasting represents our principal activity, our satellites are also an essential component in the entire digital broadcasting chain, including transmitting live signals back to Industry analyst Euroconsult forecasts that the number of HDTV channels broadcast in Europe by 2012 will be more than 480. Between 2007 and 2008 Eutelsat doubled the number of HDTV channels broadcast by our satellites, with more than 50 channels broadcasting by mid 2008. IN POLE POSITION FOR HDTV IN EUROPE Driven by the march of digital technologies and consumer appetite for even better viewing quality and comfort, the stage is set for HDTV across Europe and in the developing markets served by Eutelsat’s satellites. The bandwidth demands of HDTV, which are twice those of Standard Digital television together with the requirement to maximize reach with no constraint on bitrate or format, place satellites in a unique position for broadcasting new HDTV channels. UBIQUITOUS COVERAGE FOR LEADING MARKETS In parallel to the increase in direct-to-home satellite reception, which continues to progress globally by around 7% a year, the emergence of new DTT and IPTV networks is also a major growth vehicle for Eutelsat. Satellites are the most efficient platform for delivering channel multiplexes to DTT transmitters and also for serving homes which remain beyond range of DTT reception. In the IPTV world, by enabling IPTV channels to reach homes not eligible to receive them via ADSL, satellites are also anchored as a valuable partner for ISPs offering triple-play services. Building on the success of our leading HOT BIRD™ and EUROBIRD™ 1 video neighbourhoods, Eutelsat has partnered with broadcasters to develop other premium video neighbourhoods with strong regional coverage, notably for Russia, the Ukraine and sub-Saharan Africa (W4 / SESAT 1), central and eastern Europe (W2) and Turkey (W3A). In 2007 Eutelsat opened a new orbital position at 9° East hosted by the EUROBIRD™ 9 satellite. This new neighbourhood provides Europe with first-rate resources for receiving an ever-increasing number of Standard Digital and HDTV channels. For consumers, reception of channels broadcast by EUROBIRD™ 9 can be coupled with the HOT BIRD™ satellites with off-the-shelf dual-feed antennas. A year after deployment at 9° East EUROBIRD™ 9 was already broadcasting 125 television channels. 9° East: a new video neighbourhood in Europe twinned with reception from the HOT BIRD™ satellites 57% ENCRYPTED CHANNELS FREE-TO-AIR CHANNELS INTERACTIVE SERVICES 41% 2% studios from outside broadcasting sites and exchanging programmes between broadcasters throughout the world. Source Eutelsat - 3100 channels in June 2008 6 7 Grzegorz Eider Vice President PAP Poland’s leading news agency turns to satellite for news distribution PAP, Poland’s leading news agency, has taken possession of “mecomnewsPIPE”, a new system using Eutelsat’s W1 satellite and the Internet to distribute text, pictures, graphics and data to PAP’s customers. VSAT System s.j of Poland and Hamburg-based mecom (MedienCommunikations) delivered PAP with a complete system serving approximately 100 remote receive stations. Individual delivery of news content and unique forward-error correction (FEC) protocols are two new features of the system. “We have made a big step forward in modernising our technology”, said Grzegorz Eider, Vice-President of PAP. “With the successful completion of this project, we have entirely upgraded our system with a powerful customer tool”. DATA NETWORKS: ESSENTIAL CORPORATE INFORMATION With 850 enterprise networks and corporate services deployed internationally, Eutelsat is Europe’s number one satellite operator for data broadcasting and interconnecting information systems. VSATs are a well-established telecoms solution, with more than 500,000 terminals installed in more than 120 countries according to the Global VSAT Forum. For a long time a domain reserved for international corporations with multiple sites dispersed around the world, the increasing miniaturisation of components and improved economies of scale are enabling service providers to offer VSAT-based solutions to smaller enterprises and agencies for rural telecoms, maritime communications, distance learning, telemedicine, point-of-sale services, disaster recovery and remote surveillance. Many of the world’s leading telecommunications companies work closely with Eutelsat to associate turnkey applications with our satellite capacity for international networks, to ensure back-up services and interconnect nomadic sites, as well as protect exchanges of sensitive intellectual capital stored at secure data centres. By reinforcing our resources in eastern Europe, the Middle East, Africa and Central Asia, Eutelsat is working to assist the development of professional data exchange, notably in regions with strong A CRITICAL COMPONENT OF INTERNATIONAL BUSINESS NETWORKS toring communications in an emergency situation (civilian safety, humanitarian operations…), and multicasting content to large audiences (news wires, stock market data, point-of-sale animation…). Giraud International on the road with EutelTRACS To stay ahead in the transport trade, Giraud International, an international freight business, has equipped vehicles with the EutelTRACS WORKING WITH OUR CUSTOMERS IN THE FIELD messaging and positioning system, supplied in Europe by Qualcomm and operating through Eutelsat capacity. “Giraud International operates like a freight exchange with trucks and drivers tracked in real time. EutelTRACS allows us to PERMANENT CONNECTIVITY FOR ALL POINTS OF THE GLOBE Data networks primarily meet three types of underlying business objective: guaranteeing permanent communications links from all points of the globe (connecting remote sites, credit card authorisations, GSM network extension…), establishing or res- economic growth but insufficient or unreliable terrestrial infrastructure. MOBILE SERVICES FOR HIGHLY TARGETED INTERCONNECTION SOLUTIONS In order to meet the highly specific communications requirements of fleets in the road haulage and fishing industries, Eutelsat has developed the EutelTRACS positioning and data transmission service which operates as a fully secure proprietary system. anticipate incidents and be extremely proactive”, explains Fabrice de Biasio, Director of Information Systems for the group. Giraud International selects, mobilises and monitors sub-contractors and its own network. “We have equipped the entire fleet of 2400 engines and 3100 articulated trucks”, says Fabrice de Biasio. “By optimising vehicles and drivers we are raising productivity and competitiveness.” 8 9 Aldo Grimaldi, President Grandi Navi Veloci Satellite delivers GSM and broadband for passengers and crew at sea The entire fleet of luxury cruise-ferries operated by Grandi Navi Veloci, headquartered in Genoa, Italy now offer passengers permanent GMS coverage and broadband access at sea. Provided by WINS, a joint venture set up by Skylogic and MaltaSat International, this service provides a direct satellite link to the Internet via Skylogic’s teleport in Turin, and connectivity with the global GSM network via an agreement with Vodafone Malta. “For the first time, passengers now have full GSM availability at sea. For our crew this new satellite connection is also a valuable tool for enhancing efficiency and productivity,” says Dr Aldo Grimaldi, Chairman of Grandi Navi Veloci. BROADBAND: FIXED AND MOBILE SOLUTIONS FOR ALL MARKETS Satellites have a critical role to play in ensuring that broadband services reach consumers and enterprises beyond range of terrestrial networks. Already a core feature of business productivity, broadband use is constantly increasing in everyday life, for schools and public administrations, public agencies and organisations supplying civil security and disaster recovery services. For consumers the Internet has evolved beyond e-mails and always-on connectivity to social networking sites and video uploads. This growing volume of rich media brings with it the need to deliver higher bitrates and universal access to fixed and mobile devices in all locations. ISPs to the Internet backbone and bringing broadband to enterprises, consumers and public administrations. While maintaining a strong European reach, Eutelsat has steadily extended the resource it allocates for broadband to capture opportunities in markets with lower penetration of terrestrial high-speed infrastructure, notably in the Middle East, central Asia, Africa and South America. agencies, local communities and enterprises to benefit from the same level of broadband connectivity as users connected to terrestrial networks in urban areas. D-STAR also facilitates rapid deployment of broadband communication in the field for emergency communications and disaster recovery operations. Bandwidth can be adapted according to requirements, whether connecting a single or multiple PCs with varying bitrates, and can be combined with wireless local loop On the strength of this success, Eutelsat and ViaSat have launched the Tooway™ service in Europe using Ka-band capacity on Eutelsat’s HOT BIRD™ 6 satellite. Operating in Ka-band and using the DOCSIS® standard already widely deployed by cable operators all over the world, Tooway™ enables homes beyond range of high-speed terrestrial networks to access a Eutelsat’s Skylogic broadband subsidiary has Air, sea and rail transport are three further markets showing strong potential for D-STAR. In partnership with industry, business-jet, maritime and rail versions of D-STAR have been developed and are already deployed. Over 15 million homes in Europe are still expected to be affected by the digital divide in 2010 confirming significant market potential for Tooway™. broadband service at prices and with speeds comparable to ADSL. broadband systems, which both use ViaSat technology, have gained more than 400,000 subscribers. programme to provide all Swiss homes with broadband and marks a significant commercial success for Tooway™.. BROADBAND ON LAND, AT SEA, IN-FLIGHT (Wi-Fi, WiMax …) and powerline networks. A PARTNER AND COMPLEMENT TO TERRESTRIAL NETWORKS For countries with high levels of terrestrial broadband penetration satellites serve network headends so that data can simultaneously be delivered to wide audiences. Satellites also enable telcos and ISPs to extend access to broadband for users beyond range of their terrestrial high-speed networks. In countries with low terrestrial broadband penetration, satellites play a key role in connecting developed on-ground infrastructure and a portfolio of turnkey broadband solutions. Skylogic’s D-STAR and D-SAT products address professional markets, while the Tooway™ broadband service has been developed for consumers located beyond range of terrestrial networks. All three services operate completely independently from terrestrial infrastructure, providing always-on connectivity via small terminals. EUTELSAT LAUNCHES TOOWAY™, A NEW CONSUMER BROADBAND SERVICE IN KA-BAND Two years after launch in North America, the Three months after launch, Tooway™ was selected by Swisscom, Switzerland’s national telecom operator to supply broadband to homes beyond terrestrial broadband access. This contract is part of a vast nationwide Professional D-STAR services enable government WildBlue and Telesat consumer Ka-band satellite 10 11 Antonio Arcidiacono Director of Innovation Eutelsat From mobile TV communicating cars - new space using S-band frequencies At the beginning of 2009 Eutelsat’s W2A satellite will carry into orbit the first European payload in the S-band, which will be commercialised by Solaris Mobile, a company formed by Eutelsat and SES Astra. This payload will enable satellite and terrestrial networks to join forces, using the same frequencies in a hybrid network which is completely seamless for users. Terrestrial network transmitters widely deployed in cities will broadcast to vehicles and inside buildings in areas where there is no terrestrial infrastructure, the S-band’s powerful satellite signals will communicate directly with small antennas installed in portable devices and vehicles. Embedded in mobile phones, PDAs, portable consoles and also integrated into vehicles, trains and airplanes, reception antennas will in most cases be completely invisible. INNOVATION TO OPEN DOORS TO FUTURE APPLICATIONS Eutelsat has built its success on the reliability and flexibility of its in-orbit resource, on a quest for technical excellence and on continuing commitment to innovation to broaden the scope of satellite applications. These core strategic elements set the pace in our sector, allowing us to identify demands and to develop and deliver effective solutions. to handhelds. Eutelsat also works with industry leaders such as Alcatel on standardisation of broadband access networks for air, rail and maritime transport, and is an active member of HDTV Groups and Video to Mobile Forums in Europe. Backed by the experience of our engineers and the quality of our facilities, Eutelsat also offers a complete range of in-orbit operating services, from post-launch manoeuvres to deorbiting. Already used for our own fleet management purposes, A RANGE OF IN-ORBIT OPERATING SERVICES access solution for France’s national rail company, the SNCF. In order to test passenger appetite for multimedia services and Internet access on the SNCF’s new TGV East high-speed line, two trains were equipped with the service portal providing Internet access and a package of entertainment and news programmes. For this groundbreaking service, an ultra-flat antenna which can resist vibrations and changes in temperature as well as track a satellite for the TGV’s entire high-speed journey has been developed by Eutelsat together with the Italian company TES/Orbit.. A PRIVILEGED PARTNER FOR LEADING INDUSTRY PLAYERS These objectives, which are further stimulated by the high-technology nature of our business and our multi-cultural workforce, position us as an active partner with leading industry players, associations and space agencies for exploring new applications. As a founding member of the DVB consortium Eutelsat played an active role in the industry definition of the DVB standard for digital broadcasting, which was followed by DVB-RCS (Return Channel by Satellite), DVB-MHP for interactive digital applications and DVB-SH for satellite services In parallel to fostering a culture of technological innovation to extend the scope of satellite applications, we continue to pursue our longstanding policy of investment in on-ground infrastructure and in satellite payloads that can decrease the size and cost of user terminals and increase bandwidth efficiency. PERMANENT COMMITMENT TO IMPROVING PERFORMANCE these services are ISO 9000 certified and are available to national and regional operators with smaller fleets who consider it economically and technically more efficient to outsource positioning and control operations. INTERNET CONNECTIVITY AND A MULTIMEDIA AT OVER 320KM/H A consortium comprising Eutelsat, Alstom, Orange and Cap Gemini has risen to the challenge of developing a unique multimedia portal and Internet 12 13 EUTELSAT’S IN-ORBIT RESOURCE SATELLITE HOT BIRD™ 6 HOT BIRD™ 7A HOT BIRD™ 8 EUROBIRD™ 1 EUROBIRD™ 2 EUROBIRD™ 3 EUROBIRD™ 4 EUROBIRD™ 9 W1 W2 W3A W4 W5 W6 SESAT 1 ATLANTIC BIRD™ 1 ATLANTIC BIRD™ 2 ATLANTIC BIRD™ 3 POSITION 13° E 13° E 13° E 28.5° E 25. 5° E 33° E 4° E 9° E 10° E 16° E 7° E 36° E 70.5° E 21.5° E 36° E 12.5° W 8° W 5° W 7° W POSITION 15° W 11° W 53° E 8° W 3° E POSITION 13° E 13° E 16° E 10° E 36° E COVERAGE Europe, North Africa, Middle East, Europe, North Africa, Middle East, Europe, North Africa, Middle East, Europe Europe, North Africa, Middle East, Europe Europe, North Africa, Middle East, Central Asia Europe, North Africa, Middle East, Europe, Africa, Middle East, Europe, Africa, Middle East, Europe, Africa, Middle East, Africa, Russia Europe, Middle East, Central Asia, Europe, Middle East, Africa Europe, North Africa, Middle East, Asia Europe, Middle East, Americas Europe, North Africa, Middle East, Americas Europe, North Africa, Middle East, Americas Central Asia, North Africa, Middle East COVERAGE Europe, Americas Europe, North Africa, Middle East Europe, North Africa, Middle East, Asia Europe Europe COVERAGE Europe, North Africa, Middle East Europe, North Africa, Middle East Europe, North Africa, Middle East Europe, Middle East, Africa Europe, Russia, Africa, Middle East, Asia A FIRST-CLASS RESOURCE AT KEY ORBITAL LOCATIONS CAPACITY ON THIRD-PARTY SATELLITES Eutelsat’s in-orbit resource comprises capacity on 24 satellites located in geostationary orbit between 15 degrees West and 70.5 degrees East. This orbital arc enables us to serve users from the Americas to Asia. The breadth of our in-orbit resource positions our satellites as a preferred gateway into Europe, the Middle East, Africa and central Asia for consumer and professional services. It also equips us with multiple routes for connectivity between continents. Eutelsat is currently driving one of the most significant satellite investment programmes in our sector, with seven satellites to launch before the end of 2010. As well as renewing and expanding existing in-orbit resources, this programme includes two major technology innovations. The first, for which Eutelsat has joined forces with SES Astra, is the opening of the first resource in Europe in the S-band to support a new generation of video to mobile services in urban and rural areas, as well as interactive services in complement to satellite-based positioning systems. The second innovation is the KA-SAT satellite whose 80 spotbeams will provide coverage in the Ka-band across Europe and the Mediterranean Basin for broadband access at comparable speeds and prices to new-generation ADSL networks. This satellite will also be used for regional and local television as well as HDTV and 3D broadcasts. To be launched in 2010 and colocated with Eutelsat’s HOT BIRD™ satellites, KA-SAT will enable homes to have access to triple-play and broadcast services with a single antenna. ATLANTIC BIRD™ 4 SATELLITE TELSTAR 12 EXPRESS A3 SESAT 2 TELECOM 2D TELECOM 2C FUTURE SATELLITES SATELLITE HOT BIRD™ 9 HOT BIRD™ 10 W2M W2A W7 KA-SAT W3B 13° E 7° E Europe, North Africa, Middle East Europe, Africa, Middle East, Central Asia 14 15 70, rue Balard F-75502 Paris Cedex 15 FRANCE EUTELSAT COMMUNICATIONS T: +33 1 53 98 47 47 F: +33 1 53 98 37 00 21x29,7(info@210x297.com) - Juin 2008 www.eutelsat.com Credits photos : Pierre François Roguet, VosLogistics, DPPI, Fremens, Getty Images, Stefan Kraus