Antecedents and consequences of attitude toward sales by ProQuest

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									                                                                                          Recherche et Applications en Marketing, vol. 23, n° 4/2008




               Antecedents and consequences of attitude toward sales

                                                         Christine Gonzalez
                                                             Assistant Professor
                                                                   CRGNA
                                                             University of Nantes

                                                           Michaël Korchia
                                                               Professor
                                                     BEM Bordeaux Management School




ABSTRACT

    This article deals with antecedents of attitude toward sales in the clothing industry, and its behavioral consequences. After
developing a measure of attitude toward sales and of its antecedents, we conducted several studies to test our conceptual fra-
mework. The results suggest that although most costs and benefits have the same impact on attitud
								
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