Easy on the mind, easy on the wallet: The roles of familiarity and processing fluency in valuation judgments by ProQuest

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									Psychonomic Bulletin & Review
2008, 15 (5), 985-990
doi: 10.3758/PBR.15.5.985




                             Easy on the mind, easy on the wallet:
                            The roles of familiarity and processing
                               fluency in valuation judgments
                                          AdAm L. ALter And dAnieL m. Oppenheimer
                                              Princeton University, Prince
								
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