Generation Y is the fastest-growing segment of the work force, increasing from 14% in 2001 to 22% in 2006, and they will outnumber Gen X-ers before 2011. The most talented Y-ers are independent and entrepreneurial thinkers who relish responsibility, demand immediate feedback, and expect to feel a sense of accomplishment hourly. Improving your relationships with Y-ers and meeting their expectations are the foundations for success with this generational group. Start building those relationships and meeting those expectations by adopting these eight best practices: 1. Get to know Y-ers and their individual capabilities. 2. Establish coaching relationships. 3. Treat Y-ers as colleagues. 4. Be flexible enough to customize schedules and assignments. 5. Consistently provide constructive feedback. 6. Tie rewards and incentives to performance only. 7. Help Y-ers meet their high expectations of coworkers. 8. Help Y-ers meet their high expectations of themselves.