A follow-up paper concentrates exclusively on constructive criticism. This is done in 4 steps. Firstly, the attempt of an economic theory of morality is outlined. Secondly, it is shown that one can develop not only an efficient enterprise of ethics, but also an efficient organization of ethics i.e. the Third Sector. Thirdly, some misunderstandings are identified. Fourthly, the possible sources for misunderstanding are explored which include interdisciplinary communication questions involving the economics of ethical theory education.