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Section Text for Bank Marketing Software Multi-Page Brochure/Folder
The Community Banker’s Dilemma Sales are down and new customers are getting harder to find. Huge national banks are luring away your best accounts with their slick, big-budget marketing campaigns. Businesses in your community go digital and choose to bank online. These mammoth entities have poured millions into taking a larger and larger market share. How do you compete with that? What can you provide that they can’t? Real Personal Relationships As a local bank, you are an integral part of your community. Your customers aren’t just numbers, they are real people. And you may be smaller than some national giant, but you can provide something they can’t – personal relationships. Offering a real relationship is a service that’s becoming harder to find and therefore more valuable. But to craft lasting relationships with your customers, you have to know your customers. And to increase your market share, you have to know your potential customers too. The Digital Revolution Things have gotten easier. Computers make keeping track of data simpler than ever before. However, it can be hard to know what do to with all that data. Account records, audit trails, reports – these values don’t tell you how to keep your customers happy. They can’t improve sales or find you new customers. And they certainly can’t help craft and strengthen relationships. Or can they? You need to mine that data to discover the people and businesses behind those numbers if you’re going to reach out to them. Marketing? You may not have started out in marketing, but you know you need to be aggressive to compete. Those fancy impersonal ads the big banks churn out just aren’t you. And your bank couldn’t afford them even if they were. But you don’t need some crafty sales pitch to sell someone a product they already want. Your bank is about people. You simply need to find the people who need your services. Knowledge is Power Yes, things are tough out there. But there’s good news too. Your market share may be smaller, but that means there’s lots of room to grow. And you know that, as a smaller community bank, you can offer the personal service that people need. You’ve got the data, the computing power, and the knowledge to reach out to your customers and find new ones. All you need is a little help.
Sundance: A Little Help – With a Lot of Power At Sundance Marketing Systems, we understand. We’ve spent 20 years working with big banks all over the country, helping them market their services. Now we’ve taken what we’ve learned and created a tool to help you. The Sundance System We start with what you already know – your own customer data. Then we enhance that information, adding demographic details for your existing customers as well as prospect data to help you find new ones. We also enrich your account relationship records, grouping related customers into super household groups. Finally, we add a simple interface that allows you to actually use all that data. What does this mean for you? Opportunity. The opportunity to keep your customers happy, to improve sales, and to find new customers. More than just numbers, Sundance opportunities are about people – targeting the customers or future customers you want to reach. Keeping Relationships Strong A good customer is a valuable commodity. To keep retention high and your customers happy, you need to continue striving to improve your relationship with them. This means pinpointing those customers who are at risk. Have they stopped using their deposit accounts? Do they have investments that are about to mature? Have they neglected taking advantage of their credit? Sundance gives you the opportunity to find these customers and mitigate your risk. Giving Customers What They Want The best products always sell themselves. All you have to do is find the customers who need your service and offer it to them. Your sales will improve and your customers will be satisfied – with no need for a heavy-handed pitch. Does a customer’s profile indicate a need for high-interest investment products? Could they benefit from a new CD when their existing one matures? Are they a great candidate for that small business loan? Sundance makes it simple to sell by finding the perfect customers for your products. Increasing Your Customer Base Finding new customers doesn’t have to be a challenge. And you don’t need a giant advertising budget or slick marketing. As a community bank, you have the perfect opportunity to reach out to businesses and people who are right there, in your neighborhood. The trick is finding them. Are you focusing on businesses in a certain industry? Do you have a great new investment for seniors you want to market? Or are you working on a follow-up campaign for prospects you’ve already spoken with? Sundance allows you to cast a wider net to enlarge your customer base.
Keeping it Simple You’ve got enough to worry about! The last thing you need is a complex and bulky new software application to learn. That’s why Sundance is different. It’s a simple and lightweight, Web-based tool that’s easy to use. Plus, more than just some piece of software, Sundance is a complete system that incorporates your data with prospecting information and does the logical sorting for you. Sit down with our expert integration staff and describe what you’re looking for. Who’s your perfect customer? What products do you need to move? What are your retention concerns? These issues become marketing opportunities within the system… and the rest is automated. One click of a button and you can access a list of customers or potential customers who fit those opportunities. You can also create your own customer or prospect lists based on whatever criteria you desire. Data mining sounds scary, but Sundance makes it easy. Just fill out a simple online form and the system finds the matches – immediately. Want to market a new product to customers at your main branch over 65? Like to target small businesses in the construction industry for loan sales? Want to find customers with high account balances who will benefit from your bank’s investment opportunities. You can do it – and you don’t have to be a computer specialist. All you have to know is that it works! And Keeping It Safe Most banks these days are outsourcing some of their computer or data hosting. We’ve seen what they’re doing to ensure security… and we’re doing even more. You can feel completely confident that your data is safe and private in the Sundance system. In addition, our multiple levels of user security means that even your own bank users see just the information they need to do their jobs. For the “nitty-gritty” details, see the Security and Privacy document included in this folder. Built for Your Industry We know banking. Over two decades helping banks in marketing have given us an expert level of knowledge about banking. It’s not just your industry, it’s ours too. We understand your needs and concerns. And our application was built specifically to satisfy those needs and turn those concerns into opportunities. Take A Closer Look The materials in this folder describe some of our most important features in more detail. In addition, we’re available to answer your questions and demonstrate the software to you or your team. Please feel free to contact us… contact info.