Making good (green) decisions

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Making good (green) decisions Powered By Docstoc
					Mak
				
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Description: VinLux Fine Wine Transport is a fairly new fleet, but one with a long history. Earlier this year, the Jackson Family Estates, the makers of Kendall Jackson wines, approached Biagi Brothers, a nationwide transporter and distribution company, and asked them to participate in a partnership agreement to distribute its wines. The agreement is a 50/50 partnership, which was created to provide the level of distribution Jackson Family Estates was seeking to distribute its wines and those of other local vintners. One of the fleet's best practices is being environmentally conscious. VinLux has invested in some programs to show its commitment to protecting the environment. The company pays into an energy program through its electricity provider, PGE, which helps that utility reduce its greenhouse gases during generation. The purchase of the new Peterbilt hybrids dovetails well into its green initiatives. It is using the hybrid trucks as a sales and marketing tool, to advertise its commitment to being 'green.'
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