Dodge momentum continues by ProQuest


No longer a new player in the truck market, the Dodge brand of Chrysler LLC has realized success in a short period of time. In fact, since its return to the commercial truck market in 2003, Dodge has introduced six all-new vehicles and now offers a full line of Class 2 to 5 models. For Dodge, the commercial market is a great example of how the company is capitalizing on opportunities by investing in new products that cover new segments. During the first half of 2008, Dodge led all other Class 3 to 5 truck manufacturers with growth of 132% compared to the same six-month period in 2007. It's now the fourth largest manufacturer of commercial vehicles sold in the US.

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