Repeat sales: The key to long-term growth

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					Business
101                                           « Brad Humphrey, Contributing Writer



  Repeat sales: The key to l
				
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Description: One measurement I think contractors should track is how much business they get through referrals. In a sense, this constitutes the same effort, with similar results, as repeat business with the same client. Making a contact with a referral almost mirrors the comfortable sales approach that might be experienced with the referring client. There is already a comfort level because of the relationship that exists between your client and the individual they referred you to.
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