The trade show and convention, too, have been eye-openers as they grew and became "must see" industry events. "The show and convention are a unique value proposition that distributors and vendors have recognized," Look explains. "It's cost-effective for the vendor community to introduce new products and services, and a place to meet key distributor principals - and for distributors it's a place to meet the top people in the vendor community.
Distributor Spotlight The poker- playing incom- ing president of STAFDA knows there’s more to success than just
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