For example, it may seem like a minor detail, but [Steve Montano] paints all of his trailers a bright yellow so customers can easily recognize him when he is out on jobs. Another way Montano makes sure potential customers get the details of Action Striping's business is through what Montano refers to as "pleasantly persistent." Montano always carries business cards with him, and he is always handing them out. But the follow up is what really matters.
Contractor Snapshot By Kimberly Johnston
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