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Effectively influencing up by ProQuest

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The operative words in this quote are "owe" and "should have" because it isn't your C-suite's responsibility to buy into everything you want or need. As America's preeminent executive coach Marshall Goldsmith preaches, "In many ways, influencing up is similar to selling products or services to external customers. They don't have to buy - you have to sell! Any good salesperson takes responsibility for achieving results.

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