Another report by IAG Research also looked at the effectiveness of advertisements that run during Olympics coverage, claiming significant increases in brand and message recall over normal prime-time programming. The Web attracted 6.6 percent of all traffic; mobile less than 1 percent. * 75.5 million video streams were downloaded from NBC01ympics.com, compared with a combined 10.8 million for the 2004 Athens summer games and 2006 Torino winter games. * NBC declared the Beijing Olympics the most-viewed event in TV history, with 214 million viewers across the 17 days of coverage.
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