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About This Document: What you conjured illuminates how brains work, why it can be so hard to come up with new ideas -- and how you can rewire your mind to open up the holy grail of creativity. Recent advances in neuroscience, driven by functional magnetic resonance imaging that lets scientists watch brain activity as never before, have changed what people know about key attributes of creativity. Creativity and imagination begin with perception. Neuroscientists have come to realize that how you perceive something isn't simply a product of what your eyes and ears transmit to your brain. It's a product of your brain itself. And iconoclasts, a class of people defined as those who do something that others say can't be done see things differently. In order to think creatively, you must develop new neural pathways and break out of the cycle of experience-dependent categorization.

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Categories: DocStore > Periodicals > Business & Economics
Tags: Fast Company, Oct 2008, REWIRING THE CREATIVE MIND, Berns, Gregory, Feature, Creativity, Sensory perception, Neurosciences, 9190, United States, United States--US

REWIRING THE CREATIVE MIND

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REWIR

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