When CEO Dan Hesse took the reins last December, Sprint was already weathering a rough patch: Running a distant third to AT&T and Verizon Wireless in the US mobile marketplace, Sprint was still trying to digest its 2005 merger with Nextel, a $35 billion deal that promised massive synergies, most of which never materialized. The company's marketing was drowned out amid the hoopla surrounding AT&T's exclusive deal to provide service for Apple's wildly popular iPhone. Hesse has promised to turn things around, primarily with customer service. Following the ads of Hesse committing to a complete turnaround, and asking customers to email him with complaints and to give Sprint another chance, the company says it received thousands of emails from customers happy to share their views.
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