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Contained within the bid specifications will be the selling and promotion of open space, the fields themselves (think NFL end zones and Major League Baseball outfields), and the regulation of marketing space by the city manager's office. While the city will be better off once fully maximizing ability to capture diverse sources of revenue, the 124 sports fields in the city's inventory pose some challenges, from policing the advertising that occurs to the limitations placed on advertising under the Recreation and Public Purpose Act that governs the use of advertising on federal lands leased by the city.
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"Sound Off Sound Off Anonymous Parks Recreation Oct 2008 43"Please download to view full document