The World Bank Group was founded in 1944 with the goal of helping developing countries across the globe further develop their infrastructures. The World Bank's controllers vice presidency (CSR) needed an effective tool with which to create, publish, and disseminate its business process documentation. Also important was the need to create a tool that could train and support the bank's employees as the organization rolled out a new enterprise system for the bank's loan administration functions. The information technology (IT) department was then given 3 months to create the application. What the Knowledge Dissemination Division and the IT department created was an integrated authoring and dissemination tool that they named CCM (CSR Content Management). CCM standardizes document authoring, while simplifying the process, and allows users to instantly publish documents to help avoid future duplication. The new content management tool has accomplished the goals that World Bank expected to achieve -- increased productivity and decreased costs.
MARJI MCCLURE case
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