One way to find out how the members of Generation Y make their personal insurance purchases is to bring together a handful of responsible individuals in that age group for a couple of hours, pay them adequately for their time, and ask. PIA National recently did this, as Bill Jenkins, VP of Business Development & Marketing for the association, moderated a panel of young consumers. PIA National hoped to uncover some of the keys to reaching this age group, a generation that will influence the future of the independent agency system for a long time to come. The assembled consumers said that for many purchases, including insurance, they are comfortable obtaining product and pricing information online. Regardless of the insurance purchasing decisions they have made so far, Gen Y consumers are still young enough to alter their course many times in their lifetimes. Those represented on the PIA panel seemed predisposed to obtaining information online.
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