CRM has never been a niche market. The 10 categories cover a vast territory -- software and services, sales and marketing, information and anatytics -- and represent the culmination of months of research and dozens of analyst interviews. It's been a year of consolidation and expansion -- including in the awards itself, which include two new categories. What's not surprising is the industry's ongoing excellence. The awards focus on 10 areas of CRM implementation: 1. enterprise suite CRM, 2. midmarket suite CRM, 3. small business suite CRM, 4. sales force automation, 5. incentive management, 6. marketing automation, 7. business intelligence , 8. data quality, 9. open-source CRM, and 10. consultancies. The winners are: 1. Oracle Corp, 2. Salesforce.com Inc, 3. Maximizer Software, 4. Callidus Software Inc, 5. Unica Corp, 6. SAS Institute Inc, 7. SugarCRM Inc, and 8. Deloitte.