In the dwindling automotive industry, automakers have turned to progressive parts suppliers and packaging companies to heighten product appeal. This summer marked the debut release of X-Rite Inc's latest innovation in color measurement, xDNA, a dynamic numerical analysis system that has already proven to be an effective aid for automotive manufacturers. Another component of maintaining high quality automotive products is making sure that they are stored and transported properly. Sealed Air Corp, best known for inventing bubble wrap, has designed the Performance Film & Foam solutions. The performance films are designed for automotive interior applications and are heat- and pressure-activated adhesives. They protect a user's products by providing a moisture barrier while also maintaining the original strength and stiffness of a product.