Why We Won't Call Cells

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Description: A major challenge for public opinion researchers, political pollsters included, is to figure out how their target audience is communicating with others in the course of their everyday lives, and then use those methods to interview them as part of an opinion research project. [...] when you consider the full range of complicating factors, any of which could adversely affect the accuracy of a survey (likely without detection until it is too late), the risk of polling cell phone users simply introduces too great an unquantifiable margin of error that could undermine public confidence in our research work.
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