Business Research

Business Research : an Introduction to Online Research sourcesKimberly BloedelBusiness LibrarianPomerantz Business LibraryResearch ToolsBusiness Library Web Page http://www.lib.uiowa.edu/biz/Subject guidesCompany InfoIndustry InfoInternational Business InfoMarket Research ReportsResearch Tools (cont.)For Research AssistanceContact the LibraryPh: 335-3077 E-mail: lib-bus@uiowa.eduMeebo (web chat)IM: UIowaBusLib (AOL, Yahoo, GoogleUIowaBusLib@hotmail.com)Contact KimKimberly-bloedel@uiowa.eduPh: 353-0151By the end of today’s session, you will be able toIdentify and search information resources that provide:Industry informationMarket ResearchCompany informationSearch example:Your company would like to market a new functional drink (i.e. sports drinks, energy drinks, nutraceutical drinks) . You are asked to research the functional drink & beverage industries in order to:Analyze the market potential TrendsForecastsMarket size and segmentationIdentify key players in the industryIndustry & Market ResearchMarket Research Mintel, Snapdata. IBIS World MarketResearch.com,BSCAnalysis MergentOnline, S&P, ValueLine, Investextplus, BScTrade Associations Associations Unlimited, Directory of Business Info SourcesIndustry InformationNetAdvantage (Standard and Poor’s)UI Access available in the PBB only Includes access tothe S&P Industry Surveys (U.S. and global) U.S. surveys cover 50 industries,are updated twice a year, andcontain analysis, trend, and overview information Industry Info Resources (cont)Business Source CompleteUI Access Onlyprovides investment, company, and industry reports from over 500 brokers in North America, Europe, Asia/Pacific region, Latin America, Africa, and the Middle East. Information is in .pdf format Mergent OnlineUI Access onlyIncludes 19 industry profiles dating back to 2003. To access click on the “industry” tab in the navigational bar.You turnSearch NetAdvantageIndustry survey to find:current trends in the Pharmaceutical IndustryRevenue comparisons of leading companies in the Pharmaceutical Industry Search MergentOnlinefor a recent Pharmaceutical industry report. List the trends of the industry:Note the Market Outlook section Search Business Source Completefor a recent Datamonitorindustry report on the US Pharmaceutical industry Additional Market Research ReportsMintel Reports UI Access OnlyRequires setting up an ID and password (free)Includes consumer market reports by Mintel AnalystsIBISWorldoffers access to over 700 US industry market research reports.The report topicsrange from car washes to management consultants.Includes US public company profiles.Additional Market Research Reports SnapdataUI Access OnlyProvides access to international market research reports by the Snapdata Research DepartmentOur subscription includes reports from the North America, Mexico and China. MarketResearch.com AcademicUI Access onlyOffers extensive, detailed market research reports from leading sources -Kalorama Information, Packaged Facts, MarketLooks, Icon Group International and Specialists in Business Information.Your turnSearch the market research databases for reports related to the Pharmaceutical Industry above. IBISWorldMintelIf you’d like try:Marketresearch.com academicSnapdataInvestigating the Key PlayersCompany InformationCompany InformationBasic Profiles and DescriptionsD + B MDD, Hoover’s, MergentOnline, Ward’s, Directory of Corporate AffiliationsAnalysis ValueLine, S+P, Datamonitor, Investext PlusFinancial InfoMergentOnline, SEC’s EDGAR, FactivaCompany InformationMergent OnlineUI access onlyProvides company profiles that include a historical timeline, competitors, and financial statements dating back 15 year. Company & Current news/articles FactivaUI Access OnlyProvides access to articlesfrom newspapers, newswires and journals.Offers a company/markets search featurewhich enables you to find profiles of public companiesBusiness Source CompleteUI Access OnlyProvides access to articles from academic journals, trade magazines and popular magazines.Covers over 3000 journals & includes company profiles from DataMonitorYour TurnSearch MergentOnlineto find an Annual and/or 10k report on Pfizer. click on the competitor tab to view a list of Pfizer’s competitors. Search Factiva for information on Pfizer. How does the competition list compare to the one in Mergent? How many companies are listed? According to the latest annual income statement, what is Pfizer’s total revenue? Search Business Source CompleteFind a SWOT analysis on Pfizer. What is the publication date? What are some Strengths and weaknesses? Find a Datamonitorcompany profile on Pfizer. How recent is the report? Is there a SWOT section? QuestionsI can be reached:In person at the Biz libraryKimberly-bloedel@uiowa.edu353-0151