Golf Roseville Marketing Plan

Document Sample
Golf Roseville Marketing Plan Powered By Docstoc
					Marketing Plan Template for Recreation Programmers

   I. Mission & Vision
      Reiterate your organization mission and vision here to make sure your marketing plans align with them.

   II. Product/Service Overview
       Describe the program you are marketing.

  III. Unique Selling Proposition
       What is it that sets you apart from the competition? Why should your customers do business with you
       instead of someone else?

  IV. SWOT Analysis
      List your strengths, weaknesses, opportunities and threats.

  V. Audience
     Describe the characteristics of your customer. Who are they and what do they need?

  VI. Competition
      List your competitors and include comparative details.

 VII. Objectives
      Set objectives that you are able to measure, either qualitatively or quantitatively. Make sure your
      objectives are challenging, but achievable within a certain time frame.

 VIII. Key Messages
       This will flow from your Unique Selling Proposition – what are the 2-3 key points you want to drive home
       to your customers?

  IX. Marketing Tactics
      This is where you will actually plan your marketing activities. Each activity should somehow reinforce your
      key messages. The following is a list of potential marketing tactics to consider:
           Logo/Identity
           Collaterals (guides, flyers, brochures, handbooks)
           Website
           Loyalty Programs
           Media/Public Relations
           Database/Direct Marketing
           Signage
           Special Events
           Cross promotional opportunities
           Advertising

  X. Budget
     Create a budget for your marketing tactics. Make sure you are spending an appropriate amount on
     marketing activities based on your expectations for revenue and cost recovery.

  XI. Timeline
      Create a calendar of marketing activities to keep your team on track and make sure the agreed upon
      tactics get carried out on time.

 XII. Tracking
      Create a plan for how and when you will track the results of your marketing efforts.