Social Media Marketing for Business by jvz18720

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									Social Media Marketing for Business



    Learn social media
   Marketing & Join the
     conversation
   Come Join The Conversation
•   What is Social Media
•   Economy, Trends, Analysis
•   Types of Campaigns
•   6 Steps to Getting Started
•   Case Studies
social   media is basically a
  conversation
                social
                media
           hi            whats up?
         Top Four Networks
Where do you begin?
• FaceBook
• LinkedIn
• YouTube
• Twitter
The Sphere of Influence
 How do people make
 buying decisions?
People want to interact with you WHEN they
     want to and WHERE they want to.

     If you are not there your competitor will be.
  Where is the Smart Money
           Going?
“Observe the masses, and do the opposite”

                        Warren Buffet
     Social Media Marketing
In 2008, global ad spend in the social
 networking arena is expected to exceed
 US $2 Billion, with a global spend of
 over US$4 Billion forecast by 2011
                                  -Cronos Partners
                      184 million bloggers

                                                                                73% of active online users have read a blog

       YouTube has 68 million visits/month


                                                                                     57% have joined a social network


                        55% have uploaded photos


                                                                               FaceBook 24 million photos uploaded daily


                             39% subscribe to an RSS feed


Source: Universal McCann Comparative Study on Social Media Trends April 2008
  SEO & SMM Work Together
• Just adding pages and pages
of content as an SEO strategy                      And I’m SMM.
doesn’t cut it anymore           Hello. I’m SEO.

• Social Media is the new way
to take your SEO strategy to
the next level

• Social Media increases the
number of high quality links &
targeted traffic
     Types of Social Media
     Campaigns and Tools
Social Network Campaign     Video Optimization &
Authority Blog              Syndication
Social Blogging             Social Bookmarking
Campaign                    Campaign
Online Brand Reputation     Photo Sharing
Monitoring                  Campaigns
Interactive Site Elements
Are Your Customers Interested
  in Any of the Following?
•   Cars               • Music
•   Books              • Video Games
•   Fashion            • Sports
•   Health & Fitness   • TV
•   Movies
• Build a profile, connect with
  others, listen & join the
  conversation
• Connect with you target
  market
• They work best when
  integrated with other marketing
Marketing Gold!
• Establish your business as a leader
• Strengthen your brand
• Bring new visitors to your website
• Bring visitors back to your website
• Increase visibility in the search engines
• Keywords
• RS S
• Pinging
 • Consistent
   frequency!
Building a reputation as an industry expert
• Answering questions related to your
   industry that drive back to your website
   – YahooAnswers,LinkedIn,Twitter
• Building authority in well known blogs
   and helping the community
• Researches the web to identify
   opportunities to post relevant and
   interesting information leading people
   back to your website.
• YouTube has 68 million
  visits/month
• 50% of the YouTube
  community watches all of the
  video to the end
• Tracking views and
  demographics
• Show up in Google search
  results
      Video Optimization

More than 1in 8 viewers make a
         purchase
 after watching a video ad online
                          Source:eMarketer
        Social Bookmarking
• Strategic
  Bookmarking for
  increased
  exposure
• Helps your SEO
  ranking as well!
       Understand Your Market
Step 1- This stage is all about
  observation and research
  – What is the market saying about
    you?
  – What are your customers doing?
  – Where are they having
    conversations?
  – Do keyword research!
    Develop Creative Content
Step 2 -Identifying the message, the
  medium and the creative
• Which medium and social platform is
  best for your target market?
• What message will speak to your
  target market?
• What type of creative will be
  effective?
     Start the Conversation
Step 3 -The campaign must begin by engaging
  the prospects in a conversation
• Start by posting examples and questions
• Have employees post a comment or share their
  opinion
                Interaction
Step 4 - Follow up
What your customers are telling you. Listen to your
  customer feedback.
    Track & Measure Success
Step 5 - Follow up
• What Campaigns Are
  Effective?
• Which KPIs Lead To
  Conversions
• Which Strategies Need To
  Be Defined?
• What New Opportunities Did
  You Discover?
                 It’s Social
Give them incentives…it doesn’t have to be
  monetary!
• Recognition, publicly or within the network
   – Special logo
   – Thank you
   – Credits
• Contests
• Special Promotions
     Analytics & Conversion
            Tracking
• Analytics is…
  • A way to Track and Measure your Internet
    Marketing
  • A way to maximize ROI
  • A way to uncover opportunity
• The Balance Sheet of YOUR Business Online
Obama Blog
       How Obama used Social
              Media
1. Barackobama.com has social elements and tools that make it easy for
users to participate, plan events, and contribute to fundraisers

2. Email marketing: users that signed up received emails several times a
week and were geo-targeted for specific events in that area

3. On Social Sites such as Facebook, Twitter, MySpace, UTube, etc.

4 Unlike McCain – Obama participated online, created his own videos, his
own email exclusively for his online supporters
SNOPSIS – Rhino Steel’s
website was not being found
anywhere online

We increased the companies
popularity through social
media by branding it is
regional forums, blogs, and
other online communities that
are considered an
authoritative source of
knowledge for steel buildings.
All this worked in our favor for Rhino Buildings
  The Opportunity




Come Join The Conversation
          Thank You!

    Connect with US!
            Or Call

      310-909-8835
www.WSIQualitySolutions.com

								
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