The Texas Social Media Marketing: Using
Leadership Institute Facebook, Twitter, and Blogs to
The Waco Chamber Promote Your Community
Texans for Economic
8:30am - 3:45pm
April 23, 2010
Waco Chamber of
101 S. 3rd Waco, TX
Does your community have a Facebook page?
Just $59 Do you know how to Twitter?
How much traffic does your blog get?
Fee includes Learn how the answers to these questions can open the doors to a whole
course materials, new way of marketing your community. Using social media marketing, you
instruction, and can promote your community to visitors, keep residents informed and en-
lunch! gaged, and participate in meaningful conversations with your customers.
Topics Include the Following:
Introduction to Social Media - Learn what social media is and how it
can be used to effectively market and promote a community.
Carla Pendergraft Facebook, Twitter, & Blogs: Tools to Try - Learn how to set up a
Carla Pendergraft LOWER COLORA DO RI VER AUT HORI TY
Facebook page, a blog, and a Twitter account during this seminar.
**Don’t forget to bring your laptop!**
Live Web site critiques - Get supportive input from the presenter and
David Neff the audience.
New Media Marketing Case studies - Hear how non-profits can use social media to create
awareness, attract volunteers, and raise money. Learn about the social
Will Hampton media efforts by a city to engage and inform residents, and by tourism
City of Round Rock organizations to market destinations.
To Register: Visit http://www.texasleadership.org
LCRA Questions? Call 1-800-776-5272 ext. 3252 or 4089
or E-mail Ray.Alvarez@lcra.org
THE TEXAS LEADERSHIP INSTITUTE
THE GREATER WACO AREA CHAMBER OF COMMERCE
TEXANS FOR ECONOMIC PROGRESS
SOCIAL MEDIA MARKETING: USING FACEBOOK,
TWITTER, AND BLOGS TO PROMOTE YOUR
April 23, 2010, Waco Chamber of Commerce, Waco, Texas
8:30am – 9:00am Arrival and Registration
9:00am – 9:30am Session A: Introduction to Social Media
Why communities and businesses use Facebook and Twitter.
How a blog can be used to initiate conversations with your market.
9:30am – 11:00am Session B: Facebook, Twitter, and Blogs: Tools to Try with Your Laptop
How to properly set up a Facebook page.
How to set up an account on Twitter, and how (and what) to “tweet”.
Begin blogging on one of the two most common blog platforms.
Learn about other types of social media, including YouTube, MySpace, LinkedIn,
and Flickr and how they can fit into your marketing mix.
11:00am – 11:15am Break
11:15am – 12:00pm Session C: Live Website Critiques
Get a live review of your website with supportive input from the presenter and the
12:00pm – 1:00pm Lunch
1:00pm – 2:00pm. Session D: Social Media Marketing Case Studies
Using Social Media in the Non-Profit World – Discover new ways to create
awareness, find and engage volunteers, and raise money for your non-profit.
2:00pm – 2:15pm Break
2:15pm – 3:30pm Session D: Social Media Marketing Case Studies (cont’d)
City of Round Rock – Learn how Round Rock uses social media tactics to keep
residents informed and engaged.
Travel and Tourism – Learn how pioneers in the tourism industry from across the
country use social media marketing to attract visitors.
3:30pm – 3:45pm Session E: Wrap-Up and Q&A