Social Media Marketing Using Facebook, Twitter, and Blogs to

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					    Sponsored By:

    The Texas                                                            Social Media Marketing: Using
Leadership Institute                                                     Facebook, Twitter, and Blogs to
 The Waco Chamber                                                          Promote Your Community
         &
Texans for Economic
      Progress

 8:30am - 3:45pm
  April 23, 2010

 Waco Chamber of
     Commerce
101 S. 3rd Waco, TX


                                           Does your community have a Facebook page?
       Just $59                                      Do you know how to Twitter?
                                                How much traffic does your blog get?
   Fee includes                    Learn how the answers to these questions can open the doors to a whole
course materials,                 new way of marketing your community. Using social media marketing, you
 instruction, and                  can promote your community to visitors, keep residents informed and en-
      lunch!                       gaged, and participate in meaningful conversations with your customers.

                                                                                  Topics Include the Following:
                                                                       Introduction to Social Media - Learn what social media is and how it
      Speakers:
                                                                            can be used to effectively market and promote a community.

  Carla Pendergraft                                                      Facebook, Twitter, & Blogs: Tools to Try - Learn how to set up a
   Carla Pendergraft              LOWER COLORA DO RI VER AUT HORI TY




                                                                          Facebook page, a blog, and a Twitter account during this seminar.
      Associates
 www.carlapendergraft.com
                                                                                       **Don’t forget to bring your laptop!**
                                                                       Live Web site critiques - Get supportive input from the presenter and
      David Neff                                                       the audience.
  New Media Marketing                                                  Case studies - Hear how non-profits can use social media to create
     www.daveiam.com
                                                                       awareness, attract volunteers, and raise money. Learn about the social
     Will Hampton                                                      media efforts by a city to engage and inform residents, and by tourism
   City of Round Rock                                                  organizations to market destinations.
  www.roundrocktexas.gov

                                                                              To Register: Visit http://www.texasleadership.org
       Sarah Page
          LCRA                                                               Questions? Call 1-800-776-5272 ext. 3252 or 4089
www.lcra.org/coloradorivertrail
                                                                                      or E-mail Ray.Alvarez@lcra.org
            THE TEXAS LEADERSHIP INSTITUTE
THE GREATER WACO AREA CHAMBER OF COMMERCE
                                  &
                    TEXANS FOR ECONOMIC PROGRESS

                                            presents

               COURSE 1382:
 SOCIAL MEDIA MARKETING: USING FACEBOOK,
   TWITTER, AND BLOGS TO PROMOTE YOUR
               COMMUNITY

              April 23, 2010, Waco Chamber of Commerce, Waco, Texas

8:30am – 9:00am     Arrival and Registration

9:00am – 9:30am     Session A: Introduction to Social Media
                       Why communities and businesses use Facebook and Twitter.
                       How a blog can be used to initiate conversations with your market.

9:30am – 11:00am    Session B: Facebook, Twitter, and Blogs: Tools to Try with Your Laptop
                       How to properly set up a Facebook page.
                       How to set up an account on Twitter, and how (and what) to “tweet”.
                       Begin blogging on one of the two most common blog platforms.
                       Learn about other types of social media, including YouTube, MySpace, LinkedIn,
                       and Flickr and how they can fit into your marketing mix.

11:00am – 11:15am   Break

11:15am – 12:00pm   Session C: Live Website Critiques
                       Get a live review of your website with supportive input from the presenter and the
                       audience.

12:00pm – 1:00pm    Lunch

1:00pm – 2:00pm.    Session D: Social Media Marketing Case Studies
                       Using Social Media in the Non-Profit World – Discover new ways to create
                       awareness, find and engage volunteers, and raise money for your non-profit.

2:00pm – 2:15pm     Break

2:15pm – 3:30pm     Session D: Social Media Marketing Case Studies (cont’d)
                       City of Round Rock – Learn how Round Rock uses social media tactics to keep
                       residents informed and engaged.
                       Travel and Tourism – Learn how pioneers in the tourism industry from across the
                       country use social media marketing to attract visitors.

3:30pm – 3:45pm     Session E: Wrap-Up and Q&A