How Law Firms are Using Docstoc to Increase Visibility and Revenues
docstoc is building the world's largest repository of high quality, legal, business and professional documents available for users to search, view and download at no charge. We are every lawyer’s dream partner – our free service includes enough natural SEO to drive traffic and revenues back to their firm. docstoc strongly encourages lawyers/firms to upload their self-created content into our system. All uploaded and tagged documents piggyback off our natural SEO, automatically increasing visibility, driving traffic and potential revenue back to company and personal websites. The advantage here is the ability to increase one’s own visibility and traffic at no charge. Attorneys currently using Docstoc: 1. David Nachman: http://www.docstoc.com/Profile/DavidNachman 2. Kimberly Alderman: http://www.docstoc.com/Profile/contractattorney 3. Henry Knoblock: http://www.docstoc.com/Profile/hitechlawyer Types of documents to upload: Law suit filings, white paper, articles, marketing pieces, attorney bios, case-related news, new legislation opinion mailings, etc. Increasing your visibility in 4 easy steps: 1. Organize the documents to upload a. Documents include: white papers, power point presentations, blog posts, marketing pieces, articles, legal forms and templates. b. Make sure document titles explain the document c. Include hyperlinks to drive traffic back to your website d. Include contact information within each document 2. Create an account on Docstoc.com a. Fill out your profile, include contact information b. Use your company logo as your profile picture 3. Upload your documents a. Upload one at a time b. For bulk uploads, use our free bulk upload tool: http://www.docstoc.com/OneClick/ c. For future uploads: Email in your documents: http://www.docstoc.com/OneClick/ d. To feature the document on your website: http://www.docstoc.com/Embed-Documents/ 4. Tag your documents with SEO tags a. Tags drive traffic and make it easier for people to find your document. Tags should include i. Title of document ii. Law firm/lawyer name iii. Other key marketing tags your company uses