For Press Info, Please Contact: International CES hometech May 25 to 27, 2008 BIZ COM - For Proactive Communications Dubai, United Arab Emirates P.O. Box 48889; Dubai - UAE Opening hours: 10am - 7pm T: +97143320888 F: +97143320999 Dubai International Convention and Exhibition Centre E: email@example.com EMEA VIDEO GAMING MARKET TO REACH AED 32.3 BILLION IN 2008 UP BY 18.4% OVER THE LAST YEAR CEA/GfK predicts AED 183.5 Billion in global sales of 89 million units DUBAI (May, 2008) - The EMEA region (Europe, Middle East and Africa) is forecast to generate sales of video game hardware (consoles and portable) worth AED 32.3 billion ($8.8 billion) this year up by 18.4 percent over that of last year, according to sales reports compiled by the Consumer Electonics Association (CEA)(R) and GfK, the market research group. “Gaming is a very serious business and this news will be a positive boost to exhibitors participating in the International CES/hometech exhibition being held from May 25 to 27 at the Dubai International Convention and Exhibition Centre,“ said Eckhard Pruy, CEO of Epoc Messe Frankfurt GMBH, organizers of International CES/hometech. Worldwide video game hardware sales (console and portable devices) exceeded 81 million units in 2007. This year, CEA and the GfK Group forecast unit growth of 9.3 percent, yielding sales of nearly 89 million units and revenue of AED 90.6 billion ($24.7 billion USD). Add in gaming software for video game consoles and portables, and the worldwide revenues approaches AED 183.5 billion ($50 billion USD).” Extensive research by Ericsson in the Middle East markets reveals that 32% of users in the UAE and Saudi Arabia play games at least once a week. These numbers outperform other mobile services like MMS, portal browsing and listening to music or even mobile TV. Research showed gaming is very big business and universities, banks, clothing stores, soft drink manufacturers and airlines across the world are tapping into the gaming market to push their experience and brand image. It was projected that game advertising alone will witness striking growth from AED 293 million ($$80 million USD) in 2006 to AED 3.48 billion ($950 million USD) by 2011. 2|Page The International CES/hometech is the successful exhibition in the Middle East for the gaming market in 2008, to unlock the most recent advancements and trends. It will offer first-hand experience to its attendees, from the entire spectrum of the gaming industry. “The International CES/hometech’s Gaming Zone will feature prominent gaming companies, a dedicated conference session, gaming championships, and many more gaming events; which will emphasize on the importance of presenting the uncapped potential of this market towards the center of 2008, at the exhibition. It will be the focal point of the year for the gaming industry," said Ms. Mehtap Kenar, Senior Show Manger of International CES/hometech. The International CES is the world's biggest platform for new technology and devices from the biggest innovators. For 41 years, the International CES® has been the must-attend event for new technology: almost every major consumer electronics advance has been launched at CES, including the VCR, CD player, DVD player, HDTV, satellite radio, Xbox, HDTV DVR and IPTV. Many of the more than 20,000 products launched at the 2008 International CES in Las Vegas, the world's largest technology tradeshow, will soon be on store shelves and in consumers' living rooms. The International CES/hometech Gaming Zone will also play host to a competitive gaming tournament that will see top computer gaming players and professionals from around the region pit their skills and reflexes in team and individual games. “The computer games industry has changed massively over the last ten years and it has truly planted both its feet in providing global entertainment for individuals, families and professionals. The International CES/hometech’s Gaming Zone will show that there really is a game for everyone to enjoy as well as showcasing some of the most talented gamers in the world.” said Jaffer Mir, CEO of Game Frontier. The International CES/hometech conference running concurrently with the International CES/hometech expo, the biggest show of its kind in the Middle East, will bring together the movers and shakers from the consumer electronics industry from around the world. The theme of this year’s International CES/hometech Conference session is ‘Global Trends, Regional Perspectives’. The conference will feature the topic - ‘The Drive for Gaming in 2008.’ This panel will examine which new gaming platforms have been hot sellers for more than a year, and what’s next in line. On the last day of the conference programme panelists Jaffer Mir, Managing Director of Game Frontier UK, and Armagan Demir from Microsoft Middle East will put on spotlight the subject of “What does the near future hold for the computer games industry?” They will also try to answer the question “Will online gaming and mobile gaming become mainstream or remain a niche?”; “What cool add-on will drive the market and become an essential for our living room?”; “Is there a place for social games and game based learning?” This session will be moderated by Michael Wombwell, CEO, Red Entertainment Distribution 3|Page International CES/hometech is the successful platform for showcasing - consumer electronics, home automation, home networking, in-car entertainment, home appliances and gaming in the Middle East region. The exhibition presents extensive business opportunities for businessmen in the Gulf States, the wider Middle East, North and East Africa, the CIS and the Indian Sub-Continent. - Ends - Issued on behalf of Epoc Messe Frankfurt by BIZ COM: BIZ COM - For Proactive Communications P.O. Box 48889; Dubai – UAE T: +97143320888 F: +97143320999 E: firstname.lastname@example.org Show Profile: The Largest International Trade Fair for Home technology, International CES/Hometech Middle East is the trade fair for home entertainment, home automation, home appliances and domestic devices to source business in the Gulf States, the wider Middle East, North and East Africa, the CIS and the Indian Subcontinent. There is no other exhibition in the Middle East that delivers the quality and variety of buyers and distributors. Hometech Middle East is the largest gathering of home technology professionals in the Middle East. Show website: http://www.messefrankfurtme.com/hometech/site/index.php Company profile: EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, the world’s largest trade fair organiser with its own fairground. It conducts over 150 events worldwide with 15 subsidiaries across Europe, Asia, America, Africa and the Middle East, and brings 800 years of experience to Dubai, the strategic hub for the region. The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec Middle East, Materials Handling+Logistics Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, ISH kitchen+bath Middle East, Light Middle East, Beautyworld Middle East, Wellness & Spas Middle East, and the Middle East Toy Fair.