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					Podcasting & Public Radio
        Jake Shapiro, PRX
         Who’s Who

• networks    NPR         PRI

• stations          APM

• producers
• listeners                     listeners listeners
                                    listeners
       Who’s Listening


• 27 million each week
• 1.7 million ‘average quarter hour’
• 12 billion ‘contact hours’ per year
          Why listen?
        Public Radio’s Core Values

• Qualities of the Mind
• Qualities of the Heart and Spirit
• Qualities of Craft
    Qualities of the Mind

•   Love of lifelong learning
•   Substance
•   Curiosity
•   Credibility, Accuracy, Honesty
•   Respect for the listener
•   Purpose
Qualities of the Heart and Spirit


•   Idealism
•   Humor
•   Inspired about public life and culture
•   Civility
•   Generosity
         Qualities of Craft


•   Uniquely human voice - conversational,
    authentic, intimate
•   Attention to detail - music, sound, language
•   Pacing
            What’s On

• ATC, TAL, Car Talk, Marketplace...
• local
• music
• indie
            Who Pays

• Corporation for Public Broadcasting (CPB)
• listener support                 NPR

• underwriting
• grants
            Distribution


•   PRSS - Public Radio Satellite System (prss.org)
•   other (CDs, ftp)
•   PRX - Public Radio Exchange (prx.org)
                     PRX
•   nonprofit web-based service for distribution,
    review, and licensing of audio content

•   primarily b2b between producers & local radio
    stations

•   also to digital channels: audible.com, podcasting

•   online community of stations, producers,
    listeners

•   quick tour: prx.org
                 PRX

• 1500 producers
• 350 stations
• 13,000 reviewers
• over 8,000 radio pieces licensed
• $175,000 in royalties to over 500 producers
Public Radio Podcasting

• WNYC, WGBH, KCRW jump in early
• PRX creates Pubcatcher
• station-NPR pilot project
• experimentation continues
Pubcatcher
NPR-Station Podcasting Project
•   launched August 31, 2005

•   NPR-Station collaboration

•   NPR provides backend, free hosting

•   aggregates podcasts and sells sponsorship

•   splits revenue with partners

•   started with 32, now nearly 100 podcasts

•   alt.npr

•   7-month total: 24 million downloads
    What’s it add up to?
•   mostly re-purposed radio shows
•   mainly time-shifting and on-demand for
    existing programs and audiences
•   overall a cautious entry into podcasting
•   uncertainty, trepidation about audience,
    competition and business models
•   focus remains on core broadcast business
                                            Millions of Users



                         0   62.5   125.0        187.5          250.0
         Podcasting
      Internet Radio
Digital Music Devices
       Satellite Radio
         Digital Radio
                Radio
                                           Growth of Social Media




Source: Gather.com presentation IMA 2006
Growth of Social Media




                         Source: Technorati
Growth of Social Media




                         Source: Feedburner
       Beyond Broadcast
•   podcasting as ‘tipping point’

•   much more than just disruptive force or threat

•   signals bigger opportunity to reinvent public media

•   social mission aligns with social media

•   build on trusted relationship and brands

•   build on broadcast reach and local roots

•   decentralization and innovation at the edges is a strength
            Resources

• PRX.org - join!
  http://www.prx.org
• Transom.org - showcase & tools
  http://www.transom.org
• AIR - Association of Independents in Radio:
  http://www.airmedia.org
     Check these out

• “Theory of Everything” by Benjamen Walker
• “Love and Radio” by Nick and Adrianne
• “Open Source” with Christopher Lydon
• podcast.prx.org
    Beyond Broadcast

• May 12/13 2006 at Harvard Law School
• “Beyond Broadcast: Reinventing Public Media
  in a Participatory Culture”
• http://www.beyondbroadcast.net
contact:
Jake Shapiro
jake@prx.org
(617) 576-5455 x138
   Cooperation for
Public Podcasting (CPP)