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ADVENTURE SPORTS OUTDOORS “THE VOICE OF THE AMERICAN SPORTSMAN”
October 2008
FURminator® deShedding™ Tools Promise Less of Pets’ Furry Mess
Unique grooming tool allows pet owners to spend more time enjoying pets and less time cleaning hair
ST. LOUIS - Most pet owners consider shedding one of Fido’s or Felix’s most unappealing traits. Not surprisingly, the American Pet Products Manufacturers Association (AAPMA) lists shedding as a top complaint of pet owners. An innovative new company – FURminator – has heard pet owners’ woes and answered with a revolutionary new tool that will help millions of pet owners love their dogs and cats more – by encountering their hair much, much less. The new FURminator deShedding Tool has been “Labrador-Tested” and reduces shedding up to 90 percent – and is no more difficult than brushing. FURminator’s patented deShedding Tools work by removing our four-legged friends’ loose hair and undercoat – the fluffy, dead hair that causes the mess – and enables the release of the natural oils that provide a healthy, shiny topcoat. As with most great inventions, necessity
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was the inspiration for FURminator’s creator, professional groomer Angela Porter. For years she attempted to find a tool to combat shedding – the number-one complaint of her customers. Porter worked with her husband, FURminator CEO and Top Dog David Porter, to develop and patent the unique FURminator deShedding Tool design. “We spent over a decade using every product and device in the industry to address shedding and didn’t find anything that we felt was very effective or eliminated the undercoat hair that is the source of the problem,” added Porter. “So we decided to create tools of our own.” The FURminator deShedding Tool works for long- and short-haired dogs and cats, as well as horses, and features a comfortable ergonomic grip handle with a unique stainless-steel edge. The distinctive edge works without cutting or damaging the topcoat. The deShedding Tool is available in a variety of sizes, including a dog tool in small (1.75” edge), medium (2.65” edge) and large (4.0” edge); a cat tool (1.75” edge); and a horse tool (5” edge). FURminator has had meteoric growth, from early popularity among professional groomers to current national distribution including major retailers PetSmart and Petco. PetSmart featured FUR-
minator in its 2005 Annual Report as one of the innovative new products it sells to promote healthy and happy pets. FURminator deShedding Tools have also garnered Editor’s Choice Awards from Cat Fancy in 2007, Pet Business in 2006 and Dog Fancy, Cat Fancy and Pet Product News in 2005. In addition to its tool, which has multiple patents and additional patents pending, the FURminator deShedding line of products also includes shampoos, conditioners, dog food supplements and dog treats that all work together to promote healthier skin and coat and enhance the effectiveness of the deShedding Tools by decreasing the amount of hair pets shed. FURminator also offers an Equine Tool with a 5” edge that is specifically made for horses. Additional FURminator products are: FURminator deShedding Shampoo, enriched with Omega 3 and 6 Fatty Acids, vitamins and proteins to promote healthier skin and a shiny topcoat, and to reduce excessive shedding FURminator deShedding Solution, a conditioner enriched with oatmeal, vitamins and aloe vera to help strengthen hair shafts and release undercoat and loose hair
FURminator Waterless deShedding Shampoo and Conditioner, a convenient way to clean and eliminate odor in dogs and cats FURminator deShedding Shampoo and Conditioner for Cats, a non-irritating formula that nourishes and revitalizes skin and topcoat FURminator deShedding Dog Treats offer a unique blend of vitamins and minerals and are specifically formulated for shed-reduction FURminator deShedding Dog Food Supplement is filled with nutrients and antioxidants and reduces shedding while promoting healthy skin and a glossy coat The FURminator deShedding Tools are available for purchase in national pet retail stores such as PetSmart and Petco and at independent pet retailers, veterinarians, groomers and rescue organizations throughout the country. They can also be ordered online and though professional and consumer catalogs. About FURminator: FURminator Inc. enhances relationships between pet owners and their pets with effective and easy-to-use pet grooming products. Based in metropolitan St. Louis, FURminator was founded in 2002 by husband and wife team David and Angela Porter. Sold at national pet retailers, the company’s FURminator deShedding products are available to consumers nationwide and distributed through professional pet groomers, veterinary practices and rescue organizations across the United States, and are also available for purchase online or though professional and consumer catalogs. For more information on FURminator, visit www.FURminator.com.
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