Ad Dollar Spends per Industry

Document Sample
Ad Dollar Spends per Industry Powered By Docstoc
					Nielsen Online, AdRelevance
US, Home and Work
Month of January 2008

Online Ad Spending by Industry
                              Estimated      Share of
Industry                      Spending       Spending
Financial Services             $ 230,449,300      28.8%
Web Media                      $ 145,186,800      18.2%
Retail Goods & Services        $ 121,089,600      15.1%
Telecommunications             $ 56,400,700        7.1%
Consumer Goods                 $ 43,508,300        5.4%
Hardware & Electronics         $ 32,655,400        4.1%
Travel                         $ 29,758,800        3.7%
Public Services                $ 28,770,800        3.6%
Automotive                     $ 27,182,600        3.4%
Health                         $ 25,485,700        3.2%
Entertainment                  $ 24,415,300        3.1%
Software                       $ 20,968,500        2.6%
Business to Business           $ 13,423,900        1.7%

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and o
takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activ
strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within
applications (e.g., messengers and pre-rolls) or performance based advertising.

Via MarketingCharts.com
advertising expenditures and only
 reflect house advertising activity,
s, email, units contained within

				
DOCUMENT INFO
Categories:
Tags:
Stats:
views:260
posted:2/22/2008
language:English
pages:2