Nielsen Online, AdRelevance US, Home and Work Month of January 2008 Online Ad Spending by Industry Estimated Share of Spending Spending Industry Financial Services $ 230,449,300 28.8% Web Media $ 145,186,800 18.2% Retail Goods & Services $ 121,089,600 15.1% Telecommunications $ 56,400,700 7.1% Consumer Goods $ 43,508,300 5.4% Hardware & Electronics $ 32,655,400 4.1% Travel $ 29,758,800 3.7% Public Services $ 28,770,800 3.6% Automotive $ 27,182,600 3.4% Health $ 25,485,700 3.2% Entertainment $ 24,415,300 3.1% Software $ 20,968,500 2.6% Business to Business $ 13,423,900 1.7%
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and o takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activ strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising. Via MarketingCharts.com
advertising expenditures and only reflect house advertising activity, s, email, units contained within