The Strategy of Giving by CoolPresentations

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									O F
        O F




    Oh sh*t!
Not another "new" strategy!?!
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 STRATEGY GIVING



                            OF
...enhances your company's
     R&D performance.
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 STRATEGY GIVING



                             OF
...brightens your brand like
nothing you've seen before.
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   STRATEGY GIVING



                              OF
    ...makes your company
the most desired place to work.
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  ALL THIS BY GIVING
THINGS AWAY FOR FREE.
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  ALL THIS BY GIVING
THINGS AWAY FOR FREE.
    This is bulls**t!
      Nothing is free!
 WWW.STRATEGY   of G I V I N G . C O M




   All you need
is an open mind.
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         All you need
      is an open mind.
 Are you saying
                companies shou
give something                ld
               for free?
    Why? Why? W
               hy?
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It's Good For
   Business.
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It's Good For
   Business.
        Yeah, right!
       Who does that?

        Seriously...
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Google, Microsoft, IBM, Yahoo,
Skype, Flickr, Trillian, Box.net
   NewsGator, 37signals...
          WWW.STRATEGY   of G I V I N G . C O M




Google, Microsoft, IBM, Yahoo,
Skype, Flickr, Trillian, Box.net
                             And
   NewsGator, 37signals... mour
                             y
                                                  ama!
         WWW.STRATEGY   of G I V I N G . C O M


 HOW IT WORKS:
Giving something valuable for free
        creates a motion.

       All you have to do is
      guide that motion into
    something more valuable.

               Simple.
         WWW.STRATEGY   of G I V I N G . C O M


 HOW IT WORKS:
Giving something valuable for free
        creates a motion.

       All you have to do is
      guide that motion into
    something more valuable.
        me the
   Show Simple. money!
     WWW.STRATEGY   of G I V I N G . C O M


   EXAMPLE:
 How did Google become
the superpower of the web?
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         EXAMPLE:
      How did Google become
     the superpower of the web?

By giving it's users everything for free.
     And directing that created
 motion into something profitable.
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THIS IS THE THEORY:
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 COMPANY                                           COMPANY'S
  NOW                                              VISION


  A traditional way for reaching your vision
means a lot of R&D, footwork, marketing, etc.
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COMPANY                                           COMPANY'S
NOW                                               VISION


  Strategy of Giving uses the customer as
      a lever for reaching the vision.
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    COMPANY                                            COMPANY'S
      NOW                                              VISION


          All you have to do is find out what
the customer really needs. And then you give him that.
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    COMPANY                                            COMPANY'S
     NOW                                               VISION


But not only that. You also give him things that guide
        him to make your vision come true.
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                              Z
   COMPANY
    NOW           X                    Y                 COMPANY'S
                                                         VISION


              And all this in simple math:
X=Your Gift , Z=Customer's needs, Y=Change in customers behavior


                     X=Z+Y
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                             Z
  The book: Strategy of Giving
  COMPANY
   NOW            X       COMPANY'S
                          VISION
 will explaing this in more detail.   Y
              And all this in simple math:
Z=Customer's needs, X=Your Gift, Y=Change in customers behavior


                    X=Z+Y
             WWW.STRATEGY   of G I V I N G . C O M




                       Z
 The book: Strategy of Giving
 COMPANY
  NOW         X          COMPANY'S
                         VISION
will explaing this in more detail. Y
      And now comes the p
                                        art when
             And all this in simple math:
   they try to sGift, you s in customers behavior
Z=Customer's needs, X=Your ell Y=Changeom
                                         ething...
          Look Out!
            X=Z+Y
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GO TO OUR WEBSITE AND
 DOWNLOAD THE BOOK.
       FOR FREE.
 WWW.STRATEGY   of G I V I N G . C O M




For free?
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For free?
 YES, FOR FREE.
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   For free?
     YES, FOR FREE.
No strings attached
                   !?!
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   For free?
     YES, FOR FREE.
No strings attached
                   !?!
      NONE.
         WWW.STRATEGY   of G I V I N G . C O M




   For free?
       YES, FOR FREE.
No strings attached
                   !?!
         NONE.
   Cross your heart and hope to die...
         WWW.STRATEGY   of G I V I N G . C O M




   For free?
       YES, FOR FREE.
No strings attached
                   !?!
         NONE.
   Cross your heart and hope to die...

            SHUT UP.
WWW.STRATEGY   of G I V I N G . C O M

								
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